The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- Scaling for an international audience
- How to internationalize your website
- Common mistakes when going international
- Adjusting messaging based on your targeted demographics
Episode Title: Scaling Product Advertising to Increase Conversions with Andy Bedell
Guest: Andy Bedell, Head of Marketing at KeySmart
Host: Arlen Robinson
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Andy Bedell, Head of Marketing at KeySmart. Andy shares his extensive experience in marketing and advertising, focusing on strategies for effectively scaling product advertising to increase conversions. He highlights the importance of understanding the unique value propositions of your product, leveraging customer feedback, and expanding into international markets.
Key Takeaways:
- Andy’s Background (00:02:12):
- Transitioned from managing advertising for various products to leading marketing at KeySmart.
- Emphasizes the importance of demonstrating the value of products to connect with the audience.
- Importance of Messaging (00:05:00):
- Research to uncover why customers find the product useful.
- Focus on benefits rather than just features in advertising.
- Utilizing Customer Feedback (00:07:52):
- Conduct surveys and interviews to gather insights from customers.
- Use feedback to identify key value propositions and create targeted ads.
- Scaling Product Advertising (00:09:15):
- Test different messaging and target specific niches with tailored ads.
- Use platforms like Facebook and Google Ads for initial testing and scaling.
- International Expansion (00:11:43):
- Consider shipping costs and product compatibility in different countries.
- Start with English-speaking countries and use tools like Bold Multi-Currency for currency conversion.
- Translation and Localization (00:20:13):
- Translate website and marketing materials accurately to resonate with local audiences.
- Use in-country translators to avoid cultural and linguistic mistakes.
- Common Mistakes in International Scaling (00:21:01):
- Inadequate translation and localization efforts.
- Ensuring consistency across ads, website, and follow-up emails in the target language.
- Stats on International E-commerce (00:23:37):
- 75% of people prefer buying from brands that communicate in their native language.
- 59% rarely or never buy from English-only e-commerce sites.
Guest Information: Andy Bedell
- Head of Marketing, KeySmart
- Email: [email protected]
- Website: Translate My Store
- Host Information: Arlen Robinson
- Website: getosi.com
Listen to the Full Episode: [Insert Podcast Link Here]
