The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- Why email marketing is important
- How to structure a black friday email marketing campaign
- Coming up with the right discount
- What to do after black friday is over
Episode Title: Maximizing Black Friday Sales with Email Marketing – with Dylan Kelley
Guest: Dylan Kelley, Founder of Wavebreak
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson welcomes back Dylan Kelley, a renowned eCommerce expert and founder of Wavebreak, an email marketing agency. Dylan shares actionable insights on how eCommerce brands can strategically prepare and execute their Black Friday email marketing campaigns to maximize sales and customer engagement.
Key Takeaways:
- Importance of Email Marketing (00:05:00):
- Despite the rise of other marketing channels, email remains a highly profitable and stable foundation for eCommerce businesses.
- Email marketing helps in increasing lifetime value by driving repeat purchases.
- Effective Email Strategies (00:10:15):
- Avoid sending sales-heavy emails and maintain consistent communication with your audience.
- Warm up your email list with valuable content leading up to Black Friday to build relationships and reduce list fatigue.
- Preparation Timeline for Black Friday (00:16:40):
- Start preparing and ramping up emails in October.
- By early November, increase the frequency of emails to build anticipation and address customer objections.
- One week before Black Friday, begin teasing sales and consider releasing early access to VIP customers.
- Crafting the Perfect Offer (00:24:30):
- Create an exclusive and compelling offer that surpasses any previous promotions.
- Consider a range of incentives such as percentage discounts, free gifts with purchase, or BOGO deals.
- Post-Black Friday Strategy (00:33:20):
- During Black Friday weekend, email at least daily, with reminders and urgency-driven messages.
- After Cyber Monday, transition to holiday-themed campaigns like “12 Days of Christmas” to maintain engagement and drive more sales.
- Recommended Email Marketing Tools (00:38:50):
- Klaviyo is highly recommended for its integration with eCommerce platforms, ease of use, and powerful features tailored for eCommerce businesses.
Guest Information:
- Name: Dylan Kelley
- Position: Founder of Wavebreak
- Website: Wavebreak
- Black Friday Checklist: BlackFridayChecklist.com
