The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- The marketing trifecta
- The explosion of engagement on Facebook Messenger
- Facebook Messenger vs. email opt-in
- Building a long term relationship
Episode Title: Capturing Leads using Facebook Messenger
Guest: Michael Jackness, Co-Founder of EcomCrew
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Michael Jackness, a seasoned entrepreneur who has built an 8-figure eCommerce company and now runs EcomCrew, a community for eCommerce enthusiasts. Michael shares insights on leveraging Facebook Messenger, pixeling customers, and building an effective email list as part of his coined “Marketing Trifecta.” He emphasizes the importance of long-term relationship building with customers through strategic marketing efforts.
Key Takeaways:
- Michael’s Background and Journey (00:01:45):
- Transition from affiliate marketing to eCommerce.
- Insights on starting his own business and transitioning into eCommerce.
- Introduction to the Marketing Trifecta (00:10:00):
- Concept of combining Facebook Messenger, pixeling, and email list building.
- Importance of diversifying marketing strategies.
- Engagement through Facebook Messenger (00:14:00):
- Benefits of using Facebook Messenger for customer interaction.
- Higher engagement rates compared to other support applications.
- Building Long-Term Relationships (00:21:00):
- Strategies for providing value before asking for sales.
- Importance of inbound marketing and nurturing customer relationships over time.
- The Role of Pixeling in Marketing (00:31:00):
- Explanation of Facebook pixeling and its benefits.
- How pixeling helps in targeted advertising and improving ROI.
- Effective Use of Marketing Tools (00:41:00):
- Tools like ManyChat for Facebook Messenger and Klaviyo for email marketing.
- Importance of using advanced functionalities to maximize marketing efforts.
- Tips for New Businesses (00:50:00):
- Starting with compelling offers to capture customer information.
- Importance of strategic email and Messenger marketing campaigns.
- Michael’s Personal Insight (00:55:00):
- Overcoming fear of public speaking and how Toastmasters helped him.
- Encouragement for continuous self-improvement and practice.
Guest Information:
- Michael Jackness
- Co-Founder of EcomCrew
- Website: EcomCrew
