Episode Title: Building a Successful E-Commerce Platform with Jay Jones

Host: Arlen Robinson

Guest: Jay Jones, serial entrepreneur, author, coach, speaker, and host of the “Black Entrepreneur Blueprint” podcast.

In this episode of the E-commerce Marketing Podcast, Arlen Robinson speaks with Jay Jones, a seasoned entrepreneur with over seventeen businesses under his belt, including two multimillion-dollar ventures. Jay shares his journey from corporate America to entrepreneurship and highlights the importance of building a strong e-commerce platform. He provides actionable insights on creating a community around your brand, identifying your target market, and leveraging digital tools for growth.

Key Takeaways:

• Introduction and Jay’s Background [00:00 – 03:30]
  • Jay’s transition from corporate America to entrepreneurship [01:30].
  • His journey through successes and failures, leading to the creation of “Black Entrepreneur Blueprint” [02:45].
• Importance of Building a Platform [03:30 – 07:00]
  • The necessity of building a platform before launching products [04:00].
  • The concept of “Do for Self” and creating businesses to build generational wealth [05:30].
• Identifying Products and Services [07:00 – 10:00]
  • The six verticals of products and services you can sell [07:30].
  • Determining your product or service to know the best platform for your audience [08:45].
• Creating Marketing Strategies [10:00 – 15:00]
  • Building a platform before product completion to ensure a successful launch [10:30].
  • Using newsletters to build a platform and communicate with your audience [12:00].
  • Tools like Rasa.io to aggregate and curate content for newsletters [13:30].
• Monetization and Platform Building [15:00 – 20:00]
  • Creating a community that knows, likes, and trusts your brand [15:30].
  • Examples of how newsletters can serve as a base for monetization [17:00].
  • Jay’s personal experience with building Black Entrepreneur Blueprint [18:00].
• Successful E-Commerce Platforms [20:00 – 25:00]
  • Jay’s ecosystem built around his podcast, including online courses and marketplaces [20:30].
  • The importance of patience and consistent effort in building a platform [22:00].

Guest Info:

• Name: Jay Jones
• Position: Host of Black Entrepreneur Blueprint Podcast
• Website: BEBConnect

For more insights and to connect with Jay Jones, visit BEBConnect.