The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Jason Byer is the Marketing and Partnerships Manager at Crowdspring, a Chicago-based branding company that helps businesses, agencies, and nonprofits of any size create high-quality marketing materials through crowdsourced design contests. He is skilled in marketing operations, demand generation, ABM, and analytics reporting. He has a Master of Science in Digital Marketing from Rensselaer Polytechnic Institute and a Bachelor’s in Business Management from the same institution. Jason is also an Ironman finisher and a father of two girls. He is passionate about finding missed opportunities where a partnership can add value. He is also a strong advocate for diversity and inclusion in the workplace.
In this episode, you will learn
How an effective brand identity can impact an e-commerce business
Key components to consider when building an e-commerce brand identity
Strategies for creating a unique brand voice for an e-commerce platform
Common pitfalls in building an e-commerce brand identity, and how can these be avoided
Examples of some successful ecommerce businesses that have established a solid brand identity
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
Follow Arlen:
Twitter: https://twitter.com/askarlen
Facebook: https://www.facebook.com/arlen.robinson.7
Instagram: https://www.instagram.com/arlenyohance/
LinkedIn: https://www.linkedin.com/in/arlenrobinson/
Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
Thanks for listening. Be sure to subscribe and leave a review.
Title: Building an Effective Brand Identity with Jason Byer
Guest: Jason Byer, Marketing and Partnerships Manager at Crowdspring
Host: Arlen Robinson
In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson interviews Jason Byer, the Marketing and Partnerships Manager at Crowdspring. Jason shares his insights on building an effective brand identity for e-commerce businesses, emphasizing the importance of visual elements and consistent brand messaging. He discusses the key components of brand identity, the impact of trust in branding, and common pitfalls to avoid.
Key Takeaways:
- [2:00] Introduction to Jason Byer:
- Jason’s background in marketing and partnerships.
- Crowdspring’s role in helping businesses create high-quality marketing materials through crowdsourced design contests.
- [5:30] Definition of a Brand:
- A brand is every single interaction someone has with your company.
- Importance of consistent brand messaging across all touchpoints.
- [8:45] Impact of Brand Identity on E-Commerce:
- Brand identity includes logos, colors, packaging, and product design.
- Trust is crucial for e-commerce businesses, especially when competing with giants like Amazon.
- [15:00] Key Components of Brand Identity:
- Starts with the name: Should be memorable, easy to share, and consistent across platforms.
- Logo: Needs to be versatile, scalable, and look good in monochrome.
- [22:00] Importance of Packaging and Product Design:
- Packaging should enhance the unboxing experience and reflect the brand’s values.
- Product design should align with the brand identity and communicate its values.
- [27:30] Common Pitfalls in Building Brand Identity:
- Waiting too long to invest in branding.
- Using generic or free logos that don’t effectively represent the brand.
- Not continuously testing and pushing the brand further.
- [35:00] Successful E-Commerce Brand Examples:
- Asabasa Spice Company: Rebranding from a generic name to a unique one.
- World’s Best Tweezers: Upgrading packaging to match the premium quality of the product.
Guest Info:
- Jason Byer
- Marketing and Partnerships Manager at Crowdspring
- Email: [email protected]
- Website: Crowdspring
