Episode Title: Building an Effective E-commerce Marketing Team with Casey Stanton

Host: Arlen Robinson

Guest: Casey Stanton, Founder of CMOx

Summary: In this episode of the E-commerce Marketing Podcast, Arlen Robinson discusses with Casey Stanton, a Fortune 500 marketing consultant and founder of CMOx, about how e-commerce businesses can create their own marketing teams. Casey shares insights on the skill sets needed, the structure of a successful marketing team, and the importance of strategic leadership. He also delves into his Functional Marketing® Framework and how businesses can leverage a fractional Chief Marketing Officer (CMO) to scale effectively.

Key Takeaways:

• Introduction and Casey’s Background [00:00]
  • Casey’s journey from a college graduate during the 2008 housing crisis to becoming a successful marketing consultant [02:00].
  • His transition from a lawnmower job to direct response marketing and eventually founding CMOx [05:00].
• Principles of Marketing [10:00]
  • Importance of mastering slow-to-change principles in marketing rather than chasing short-term hacks [12:00].
  • How understanding first principles can provide long-term success in marketing [15:00].
• Building an Effective Marketing Team [20:00]
  • Differentiating between a leader and labor within a marketing team [22:00].
  • Importance of having a clear outcome and measurable goals for each team member [24:00].
• Defining Roles and Responsibilities [30:00]
  • Key roles in a marketing team: SEO specialist, marketing technician, and content writer [32:00].
  • The need for strategy and processes before execution [34:00].
• Creating Repeatable Processes [40:00]
  • Importance of distinguishing between new and different tasks versus routine tasks [41:00].
  • Creating Standard Operating Procedures (SOPs) for routine tasks to ensure consistency and efficiency [43:00].
• Measuring Performance and Support [50:00]
  • How to effectively measure the performance of marketing team members [51:00].
  • Providing the right support, direction, and budget to ensure team success [54:00].
• The Role of a Fractional CMO [60:00]
  • Benefits of hiring a fractional CMO to provide strategy and leadership without the cost of a full-time executive [62:00].
  • How CMOx helps businesses by offering experienced CMOs and building marketing processes tailored to each business [65:00].

Guest Info:

• Name: Casey Stanton
• Position: Founder of CMOx
• Website: CMOx
• LinkedIn: Casey Stanton