The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- Why email is not dead and is more important than ever
- Quick actionable tips on building your email list growth?
- With the explosion of messaging on Facebook and SMS how does a brand combine all of these channels to create an effective marketing campaign?
- CStrategies on how to coordinate marketing efforts using email, sms and Facebook Messenger
- ompanies that have a solid and effective email, SMS and Facebook messaging campaign that we can learn from and what specifically are they doing to achieve success?
- How to coordinate marketing campaigns across multiple channels
Episode Title: Utilizing Conversational Commerce to Drive Sales with Stephen Carl
Host: Arlen Robinson
Guest: Stephen Carl, Founder of Needle Movement
In this episode of the eCommerce Marketing Podcast, Arlen Robinson talks with Stephen Carl, the founder of Needle Movement, about leveraging email, SMS, and messenger marketing to drive sales and improve customer engagement. Stephen shares his extensive experience in digital marketing, providing actionable insights for eCommerce brands.
Key Takeaways:
- Introduction to Stephen Carl (00:15)
- Stephen’s background and experience, including early days at cosmo.com and growing Lafayette 148’s online sales.
- The Relevance of Email Marketing (05:30)
- Despite claims that email is dead, it remains a highly effective marketing channel with high ROI.
- Building Your Email List (12:45)
- The importance of daily list growth and practical tips for increasing email sign-ups.
- Integrating Multiple Messaging Channels (19:20)
- How to effectively combine email, SMS, and messenger marketing to create cohesive campaigns without overwhelming customers.
- Examples of Successful Brands (28:50)
- Insights into how brands like Ben & Jerry’s, Lego, Brooklinen, and Beardbrand successfully utilize email, SMS, and messenger marketing.
Stephen Carl is the Founder of Needle Movement, a digital strategy company helping eCommerce brands optimize their marketing efforts.
Contact Stephen Carl:
- Email: [email protected]
- Website: needlemovement.com
- Podcast: Needle Movement Podcast
