The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- Marketing and lead generation in house vs. outsourcing
- The steps to finding the best marketing manager
- Establishing strong lines of communication with
- Hiring one freelancer vs. multiple freelancers
- Paying salary vs. performance based
Episode Title: Lead Generation and Hiring Remote Freelancers with Nathan Hirsch
Guest: Nathan Hirsch, Co-founder and CEO of FreeeUp.com
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson speaks with Nathan Hirsch, a serial entrepreneur and expert in remote hiring and eCommerce. Nathan shares his journey from starting an eCommerce business in his college dorm room to selling over $30 million online. He now runs FreeeUp.com, a platform that connects businesses with pre-vetted freelancers. Nathan provides valuable insights into structuring lead generation campaigns and hiring remote freelancers to boost eCommerce marketing efforts.
Key Takeaways:
- Nathan’s Background and Entry into eCommerce (00:00:30):
- Nathan discusses how he started selling products on Amazon from his college dorm room and eventually grew his business to multi-million-dollar sales.
- Importance of Remote Hiring (00:04:00):
- Nathan explains his transition to remote hiring and the benefits of outsourcing tasks to freelancers for better efficiency and cost savings.
- Structuring a Lead Generation Campaign (00:08:15):
- Details on how to set up a lead generation team, including using tools like LinkedIn and mail merge to reach out to potential suppliers and partners.
- Outsourcing vs. In-House Lead Generation (00:12:30):
- Nathan discusses the advantages of outsourcing lead generation tasks to remote freelancers versus keeping them in-house.
- Steps to Find the Best Freelance Marketing Manager (00:16:00):
- Tips on how to identify and hire a competent freelance marketing manager and the process of promoting leaders from within the team.
- Effective Communication with Remote Teams (00:19:45):
- Nathan emphasizes the importance of communication tools like Skype, Trello, and WhatsApp for managing remote teams and keeping everyone on the same page.
- Diversifying Your Remote Team (00:25:00):
- Advice on diversifying your remote team to minimize risks and ensuring that key team members are happy and motivated.
- Hiring Freelancers for Specific Marketing Tasks (00:30:15):
- How to determine the right level of freelancer (basic, mid-level, expert) based on the specific marketing tasks and expertise required.
- Nathan’s Take on Pay-Per-Performance Hiring (00:36:45):
- Nathan shares his views on pay-per-performance models for lead generation and why they may not always be the best approach.
- Interesting Fact About Nathan (00:42:30):
- Nathan reveals his past as an adrenaline junkie and his experiences with snowboarding and skiing.
Guest Info:
- Name: Nathan Hirsch
- Website: FreeeUp
