The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson speaks with Adam Ortman, founder of Kinetic 319, about the transformative impact of AI on e-commerce and marketing. They discuss the evolution of marketing strategies, the importance of building relationships with clients, and how AI can enhance advertising effectiveness. Adam shares insights on common mistakes brands make when implementing AI and offers practical advice for those looking to integrate AI tools into their workflows. The conversation concludes with a look at the future of AI in e-commerce and a fun fact about Adam’s background as a rescue diver.
Key Episode Takeaways:
- AI is a tool for marketers to be more effective.
- Building relationships with clients is crucial in marketing.
- Ad fatigue is a significant challenge in digital marketing.
- AI can help streamline the sales process.
- Understanding the audience is key to effective marketing.
- Brands need to maintain a human touch in AI-generated content.
- AI can enhance creative processes in advertising.
- The future of shopping will involve more AI assistance.
- Small brands can start using AI with tools like ChatGPT.
- Continuous learning and adaptation are essential in marketing.
If you feel Adam and his team can help your business, you may visit: https://kinetic319.com
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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In this episode of the eCommerce Marketing Podcast, we are joined by Adam Ortman, President and Founder of Kinetic 319. Kinetic 319 is a marketing and advertising agency headquartered in Denver, Colorado, specializing in full-funnel marketing campaigns that leverage cutting-edge practices and consumer psychology. Adam shares his insights on AI’s impact on e-commerce, how brands can avoid pitfalls in AI implementation, and predictions for the future of shopping experiences.
Key Topics Discussed
The evolving role of AI in marketing and e-commerce.
How AI is reshaping consumer engagement and advertising strategies.
Real-world applications of AI in creating seamless sales funnels.
Avoiding over-reliance on AI while maintaining human oversight.
Predictions for the future of AI-driven shopping experiences.
Time Stamps
[00:01] – Introduction to Adam Ortman and Kinetic 319.
[03:21] – Adam’s journey in marketing and founding Kinetic 319.
[07:40] – The biggest game changers AI has brought to e-commerce.
[11:43] – Examples of brands excelling with AI integration.
[16:14] – Common mistakes brands make when implementing AI.
[19:40] – Predictions for AI’s role in future shopping experiences.
[26:42] – Fun fact: Adam’s past as a rescue diver.
[28:33] – Guest contact information and closing remarks.
Guest Contact Information
Adam Ortman, President and Founder of Kinetic319.com
Learn more about their marketing solutions and get in touch with their team.
Socials: Kinetic 319 is active on Facebook, LinkedIn, and Twitter.
Ask Kinetic Initiative: Ask-Kinetic.com
Submit questions directly to Adam for expert insights on marketing and e-commerce
