The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
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Yifat Baror is the Co-founder, CMO, and Chief Growth Officer at Osa Commerce. With almost two decades of experience in E-commerce, Yifat has consistently driven global growth for omnichannel retail. Her track record includes leading GTM strategy, brand building, and high-growth teams. Yifat also founded and managed a multi-million dollar retail business that distributed contemporary brands internationally. Yifat was awarded the SDCE Executive’s 2022 and 2023 Women in Supply Chain award.
In this episode, you will learn
- How the landscape of social commerce evolves, and the major shifts in consumer behavior on platforms like Instagram, TikTok, and Facebook
- Strategies that are crucial for brands to successfully integrate their e-commerce efforts with social media platforms
- How emerging technologies, such as AI, AR, and VR, will impact the future of social commerce
- Key insights and lessons for aspiring female leaders in the e-commerce and supply chain industries
- Trends and developments that will predict and shape the future of social commerce in the next 5 to 10 years and how should brands and marketers prepare for these changes
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
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https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Yifat Baror, Co-founder, CMO, and Chief Growth Officer at Osa Commerce. With nearly two decades of experience in e-commerce, Yifat has a strong background in driving global growth for omnichannel retail and leading high-growth teams. She shares her insights on the evolution of social commerce, the importance of seamless customer experiences, and the role of technology in supporting e-commerce businesses.
Key Takeaways
- Introduction and Background ([00:01] – [03:00])
- Yifat’s extensive experience in e-commerce, from running retail stores to leading a SaaS company
- The evolution of social commerce and the importance of creating engaging customer experiences
- The Rise of Social Commerce ([03:00] – [08:24])
- The seamless shopping experience on platforms like TikTok, which keeps users within the platform for transactions
- The shift from traditional e-commerce to integrated social commerce
- Importance of Backend Integration ([08:24] – [12:12])
- The need for a strong technology partner to ensure smooth backend operations and customer satisfaction
- The risk of losing customers due to poor post-purchase experiences
- Key Strategies for Social Commerce Success ([12:12] – [13:37])
- Understanding your ideal customer profile
- Investing in technology to support backend operations and ensure a seamless customer journey
- Challenges and Overcoming Them ([13:37] – [17:57])
- The challenges faced by brands in leveraging social commerce
- The importance of backend support to handle peaks in sales and ensure smooth inventory management
- Impact of Emerging Technologies ([17:57] – [21:47])
- The role of AI, AR, and VR in enhancing social commerce
- Using AI for market research and content creation, while maintaining the brand’s unique voice
- Insights for Female Leaders ([21:47] – [23:18])
- The importance of a strong support network and mentorship
- Being open to learning and asking for help
- Future Trends in Social Commerce ([23:18] – [26:04])
- The growing importance of understanding Gen Z’s shopping behaviors
- The rise of resale markets and the need for brands to create long-term customer relationships
- Personal Fun Fact and Final Advice ([27:17] – [29:40])
- Yifat’s belief in the importance of taking time to rest and meditate for better creativity and productivity
Podcast Guest Info
Yifat Baror
Co-Founder and CMO at Osa Commerce
LinkedIn: Yifat Baror
