The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
In this episode, email deliverability expert Benny Rubin shares insights on effective cold emailing and avoiding the spam folder. He discusses his background in music and how he transitioned to becoming a B2B marketer. Rubin explains the importance of email marketing in enhancing the customer journey and gives examples of successful email campaigns that improved customer loyalty and conversions. He also highlights the potential for DTC brands to tap into the B2B market and the unique sales opportunities it presents. In this conversation, Arlen Robinson and Benny Rubin discuss strategies for effective cold email marketing. They emphasize the importance of finding the right audience and creating a warm introduction by mentioning previous clients or affinity groups. They also highlight the critical aspects of email deliverability, such as setting up SPF, DMARC, and DKIM records. Additionally, they advise startup businesses to consider multiple lead generation channels and not over-index on one specific channel. In terms of personal interests, Benny shares that he plays the violin and has a soft spot for the band Megadeth.
Key Episode Takeaways:
- Email marketing is a powerful tool that can enhance the customer journey and improve customer loyalty and conversions.
- Cold emailing can be an effective strategy for reaching out to potential B2B customers and securing large-scale orders.
- Email is a reliable and cost-effective channel for communication, making it a valuable asset for businesses.
- DTC brands should consider exploring the B2B market and leveraging email marketing to tap into new sales opportunities.
- Email is still widely used and checked regularly by consumers, making it a valuable channel for marketing and communication. Find the right audience for your cold email campaign by targeting individuals in specific affinity groups or mentioning previous clients in the same industry.
- Ensure good email deliverability by setting up SPF, DMARC, and DKIM records and considering the use of subdomains.
- Don’t over-index on one lead generation channel; consider multiple channels to diversify your sources of leads.
- Personalize your cold emails by mentioning previous clients or affinity groups to create a warm introduction.
- In addition to email marketing, explore other lead generation channels such as affiliate programs or text messaging.
If you feel Benny and his team at Senders can help you, you may visit: https://www.senders.co
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
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https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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In this episode of the Ecommerce Marketing Podcast, Arlen Robinson interviews Benny Rubin, a three-time entrepreneur and email deliverability expert who currently leads the company Senders. Benny has extensive experience in sales, marketing, and email strategy, having generated hundreds of millions in the pipeline for major brands like Starbucks, Visa, and Coca-Cola. Throughout the conversation, Benny shares his insights on the importance of email marketing, particularly cold emailing, and how to effectively avoid the dreaded spam folder to increase click-throughs and conversions.
Benny’s journey into email marketing began unexpectedly through his experiences in the music industry and B2B marketing. He highlights the unique challenges and opportunities in email marketing, emphasizing the importance of understanding your audience, the technical aspects of email deliverability, and leveraging B2B sales for consumer brands.
Key Takeaways
- Importance of Email in Marketing (08:58)
Benny explains why email remains a powerful tool in marketing, noting that it’s a reliable way to reach customers and is deeply integrated into the fabric of the internet. - Shifting Roles of Email (12:00)
Over the past decade, email has shifted from being a workspace communication tool to a primary channel for receiving and acting on marketing messages, making it more valuable for marketers. - Leveraging B2B Sales for DTC Brands (16:07)
Benny discusses how DTC brands can tap into the B2B market by recognizing large orders from businesses and strategically reaching out to similar organizations. - Critical Aspects of Email Deliverability (23:28)
Benny emphasizes the importance of understanding technical settings like SPF, DMARC, and DKIM, as well as the value of segmenting your audience to improve deliverability. - Building a Diversified Marketing Strategy (37:06)
Benny advises not to rely solely on email marketing but to integrate it with other channels like affiliate marketing, Google Ads, and SMS to create a robust lead generation strategy.
Guest Information
- Benny Rubin
- Email Deliverability Expert and Founder of Senders
- Website: Senders.co
