The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
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Mischa is a seasoned sales expert who once retired to teach yoga and be a stay-at-home dad. Now, as the founder of The Influence Army and host of the Table Rush Talk Show, he helps heart centered entrepreneurs amplify their message and build influence without costly advertising. Are you ready to go on an Influence Tour?
In this episode, you will learn
- How can podcast guest speaking specifically benefit e-commerce entrepreneurs, especially those who might not naturally seek the spotlight due to their introverted nature
- Key strategies for these introverted individuals to comfortably engage in podcast guest speaking
- Real-life success stories of introverted e-commerce entrepreneurs who’ve effectively used podcast guest speaking to grow their businesses
- Practical tips for introverts to prepare for podcast appearances and how can they leverage their unique qualities to connect with the audience
- How can e-commerce sellers integrate podcast guest speaking into their long-term marketing strategy, and what are the potential returns they can expect from this approach
- How can ecommerce entrepreneurs find suitable podcasts and pitch themselves effectively as guests on these shows
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
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https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Mischa Zvegintzov, founder of The Influence Army and host of the Table Rush Talk Show. Mischa shares his journey from being a seasoned sales expert and yoga teacher to helping heart-centered entrepreneurs amplify their message and build influence without costly advertising. The discussion focuses on using podcast guest speaking as a tool to build your e-commerce business.
Key Takeaways
- Introduction and Mischa’s Background ([00:02] – [05:02])
- Mischa shares his extensive experience in sales, telemarketing, and door-to-door sales.
- Transition from sales to teaching yoga and focusing on his sons as a stay-at-home dad.
- His re-entry into the entrepreneurial space and fascination with online marketing.
- Relevance of Old-School Sales Principles in Online Marketing ([05:28] – [08:21])
- Importance of scripting, follow-up, and finding leads in both traditional and online sales.
- Mischa’s journey into Russell Brunson’s programs and the significance of social proof and user-generated content.
- Overcoming Introversion for Podcast Guest Speaking ([08:21] – [19:29])
- Mischa’s personal experience of learning to be outgoing and the importance of showing up as your best self.
- Three-step blueprint for captivating an audience: physical preparation, emotional engagement, and spiritual centering.
- Tips for introverts: smiling, sitting up straight, and finding a personal story that brings a moderate level of excitement.
- Real-Life Success Stories ([21:09] – [27:06])
- Examples of successful introverted entrepreneurs like Tristan Walker and the founders of Fire Creek Snacks.
- The benefits of guest speaking on podcasts: meeting new people, networking opportunities, and increased visibility.
- Long-Term Marketing Strategy ([27:32] – [30:47])
- Podcast guest speaking as a long-term marketing strategy and the various benefits, including SEO, branding, and collaboration opportunities.
- Tracking metrics through CTAs and bit.ly links.
- The importance of consistency and repurposing content for various platforms.
- Finding the Right Podcasts to Guest Speak On ([32:48] – [40:38])
- Strategies for identifying suitable podcasts: using Google, hacking guest lists, and utilizing RSS feed finders.
- Free and paid tools like Listen Notes and PitchDB to streamline the process of finding and reaching out to podcasts.
- Fun Fact and Final Thoughts ([41:33] – [44:50])
- Mischa shares a fun fact about his past as a professional snowboarder.
- Encouragement for entrepreneurs to embrace podcast guest speaking to grow their businesses.
Guest Info
Mischa Zvegintzov
Founder of The Influence Army
Website: The Influence Army
Podcast: Table Rush Talk Show
Resource: Guesting Guide
