The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
James has been immersed in the publishing industry for over 20 years and brings a wealth of experience and expertise to the SellerRocket team. Listeners will benefit from his perspective on the evolution of e-com from a publisher perspective. Small, medium and large sized Amazon sellers will gain insight on how to best work with publishers to drive sales and maximize ROI.
In this episode, you will learn
- What are some alternative promotional options for ecommerce sellers that are alternative to affiliate programs, link swaps and Traditional PR for sellers
- How do you define e-com PR and what makes it different from regular PR
- How can an ecommerce business become a part of and leverage the editorial recommendation channels on Amazon and other marketplaces
- Examples of businesses that have successfully launched e-com PR campaigns
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
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LinkedIn: https://www.linkedin.com/in/arlenrobinson/
Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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In this episode of the eCommerce Marketing Podcast, host Arlen Robinson is joined by James Falconer, a seasoned expert with over 20 years in the publishing industry and a key player at SellerRocket. James shares his insights on how eCommerce businesses can collaborate with publishers to drive sales and maximize ROI through innovative PR strategies and editorial recommendations on platforms like Amazon.
Key Takeaways:
- Introduction to James Falconer and SellerRocket (00:00:57)
- James’s background in the publishing industry and his journey from founding Crackberry.com to joining SellerRocket.
- E-commerce PR and Alternative Promotional Options (00:04:57)
- James explains SellerRocket’s approach to advocating for brands within marketplaces and the importance of editorial recommendations on Amazon.
- Editorial Recommendations on Amazon (00:06:08)
- The process and benefits of Amazon’s invite-only editorial recommendations program for publishers.
- Importance of Publisher Relationships (00:08:46)
- How eCommerce brands can leverage relationships with authoritative publishers to get featured in editorial content.
- Expansion to Other Marketplaces (00:09:53)
- Future growth of editorial recommendations across other marketplaces like Walmart, Best Buy, and Newegg.
- Integration with Social Media Channels (00:12:39)
- The role of social media in amplifying PR efforts and gaining placements on popular sites like CNN.
- Algorithm and Display of Editorial Recommendations (00:14:09)
- Insight into how Amazon’s algorithm displays editorial recommendations and the importance of performance metrics.
- Examples of Successful eCommerce PR Campaigns (00:16:45)
- James discusses how different brands have successfully used eCommerce PR to increase visibility and sales.
Bullet Points of Key Takeaways with Timestamps:
- [00:00:57] Introduction to James Falconer and SellerRocket.
- [00:04:57] eCommerce PR and alternative promotional options.
- [00:06:08] Process and benefits of Amazon’s editorial recommendations.
- [00:08:46] Leveraging relationships with authoritative publishers.
- [00:09:53] Expansion of editorial recommendations to other marketplaces.
- [00:12:39] Role of social media in amplifying PR efforts.
- [00:14:09] Amazon’s algorithm for displaying editorial recommendations.
- [00:16:45] Examples of successful eCommerce PR campaigns.
Guest Information:
James Falconer
- SellerRocket
- Website: SellerRocket
James Falconer provides valuable insights into the evolving landscape of eCommerce PR, highlighting the importance of forming strategic relationships with publishers and leveraging editorial recommendations to build trust and drive sales. His expertise underscores the potential for eCommerce businesses to enhance their marketing strategies and achieve greater ROI through innovative PR efforts.
