Episode Title: Growing Your Business with Pinterest Marketing

Guest: Kathryn Moorhouse, Founder of KathrynMoorhouse.com

In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Kathryn Moorhouse, a leading Pinterest expert dedicated to helping entrepreneurs grow their businesses using Pinterest. Kathryn shares her journey from corporate marketing to becoming a Pinterest strategist, highlighting the power of Pinterest as a visual search engine and its unique advantages for e-commerce businesses. She offers practical advice on leveraging Pinterest to drive traffic, increase sales, and create lasting brand visibility.

Key Takeaways:

• Kathryn’s Background and Journey (00:02:00):
  • Transition from corporate marketing to becoming a Pinterest strategist.
  • Importance of aligning passion with business goals.
• Understanding Pinterest (00:09:00):
  • Pinterest as a visual search engine, combining elements of Google and Instagram.
  • The platform’s shift from personal vision boards to a powerful business tool.
• Rich Pins and Their Benefits (00:16:00):
  • Explanation of Rich Pins and how they enhance product visibility.
  • Importance of using Rich Pins for e-commerce businesses to display real-time product information.
• Creating Effective Pin Designs (00:21:00):
  • Tips on designing pins that answer user questions and showcase products effectively.
  • Using varied images to appeal to different audience preferences and styles.
• Leveraging Pinterest for Real Estate and Services (00:26:00):
  • Application of Pinterest strategies for real estate listings and service-based businesses.
  • Benefits of visual content in attracting potential buyers and clients.
• Researching Competitors and Keywords (00:32:00):
  • Importance of keyword research on Pinterest to enhance discoverability.
  • Analyzing successful brands in your industry to glean inspiration and best practices.
• Future of Pinterest (00:40:00):
  • Pinterest’s growth and innovations, including new social features and potential for going public.
  • Increasing use by both male and female users, expanding the platform’s demographic reach.
• Starting with Pinterest (00:48:00):
  • First steps for businesses new to Pinterest, emphasizing the importance of keyword research.
  • Creating content that aligns with common user searches to drive traffic and engagement.
• Fun Fact About Kathryn (00:52:00):
  • Kathryn’s unique experience of being in a German music video as a drum majorette.

Guest Information:

• Kathryn Moorhouse
  • Founder of KathrynMoorhouse.com
  • Website: KathrynMoorhouse.com