The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Brett Banner, SVP of Marketing at PriceSpider, about the evolving landscape of e-commerce. They discuss Brett’s journey in the industry, the challenges brands face, emerging trends, and the importance of creating shoppable experiences. The conversation also touches on the role of social media in e-commerce, the future of TikTok, and strategies for small businesses to compete in a rapidly changing market.
Key Episode Takeaways:
- Brett Banner has over 20 years of experience in e-commerce and marketing.
- The e-commerce landscape is fragmented, with brands struggling to communicate internally.
- COVID-19 accelerated the need for brands to embrace technology and adapt to digital shopping.
- Social media is becoming a primary channel for product discovery, especially for Gen Z.
- Small brands can leverage agility and digital-first strategies to compete with larger brands.
- Creating seamless shoppable experiences is crucial for driving conversions.
- Understanding consumer behavior is key to optimizing the shopping journey.
- Retail media is a growing investment area for brands, but balance is needed.
- AI-driven solutions can help small businesses scale and improve efficiency.
- Trust and transparency are essential for converting social media engagement into sales.
If you feel Brett and his team can help your business, you may visit: https://www.pricespider.com
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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In this episode of the eCommerce Marketing Podcast, we are joined by Brett Banner, SVP of Strategy at PriceSpider. PriceSpider specializes in digital shelf analytics, shoppable solutions, and commerce data insights. Brett shares his insights on trends shaping the e-commerce space, the rise of social commerce, and how smaller businesses can leverage agility to compete with major retailers.
Key Topics Discussed
- How fragmented organizations struggle to adapt to the digital-first shopper.
- The importance of creating seamless, shoppable experiences across digital touchpoints.
- Trends in social commerce and omnichannel strategies.
- Practical tips for smaller e-commerce businesses to compete with large retailers.
- The role of AI and technology in scaling efficiently.
Time Stamps
[00:01] – Introduction to Brett Banner and PriceSpider.
[01:38] – Brett’s journey into e-commerce and building customer success teams.
[06:38] – Challenges enterprise brands face with organizational silos.
[09:47] – Redefining “shoppable” and creating seamless digital experiences.
[12:01] – Trends in e-commerce and social commerce to watch.
[23:38] – Advice for small businesses to stay competitive.
[31:12] – Fun fact: Brett’s life as a father of four young kids.
[33:03] – Guest contact information and closing remarks.
Guest Contact Information
- Website: PriceSpider.com
Learn more about their solutions and connect with their team. - LinkedIn: Brett Banner
Follow for insights on e-commerce and digital strategies.
Be sure to check out these resources to stay ahead in the fast-evolving world of e-commerce!
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