Episode Title: Creating a Mobile Commerce Strategy

Guest: Aliasger Motiwalla, Co-Founder of Plobal Apps

Host: Arlen Robinson

In this episode of the eCommerce Marketing Podcast, Arlen Robinson talks with Aliasger Motiwalla, co-founder of Plobal Apps, about the importance of mobile commerce and how eCommerce businesses can effectively implement a mobile strategy. Ali shares his insights on the growing mobile commerce market, the benefits of mobile apps, and actionable steps for businesses to enhance their mobile presence and drive revenue.

Key Takeaways:

• Introduction and Background (00:00:00):
  • Ali discusses his 8+ years of experience in SaaS, cloud products, and mobile commerce.
  • He highlights the founding of Plobal Apps in 2015 to simplify mobile commerce for online businesses.
• Importance of Mobile Commerce (00:04:00):
  • The significant growth in mobile commerce, now accounting for 70% of all storefront visits.
  • The need for businesses to adopt a mobile strategy to keep up with consumer behavior.
• Getting Started with Mobile Commerce (00:08:00):
  • Tailoring mobile strategies based on the business stage: startups, high-growth businesses, and enterprises.
  • Importance of optimizing mobile web presence initially and considering mobile apps as the business grows.
• Mobile Apps for Different Business Types (00:12:00):
  • Retail businesses, clothing, accessories, and frequently purchased items benefit most from mobile apps.
  • The role of mobile apps in driving conversions, customer retention, and loyalty.
• Marketing Opportunities with Mobile Apps (00:16:00):
  • Enhanced engagement through push notifications, personalized offers, and new product announcements.
  • The power of personalization and targeted marketing campaigns based on user behavior.
• Monetizing Mobile Apps (00:22:00):
  • Exploring in-app purchases, subscriptions, and personalized content to drive revenue.
  • The shift away from discount-driven strategies to more sustainable engagement methods.
• Promoting Mobile Apps (00:28:00):
  • Utilizing organic methods like website widgets, newsletters, social media, and customer service emails.
  • The importance of deep linking and seamless user experiences to boost app engagement and conversions.
• Quick Wins for Mobile Commerce (00:32:00):
  • Implementing mobile apps to generate new revenue streams and increase conversions.
  • Ali shares how Plobal Apps helps businesses achieve significant results within the first month of launching their mobile apps.

Guest Information: Aliasger Motiwalla

• Co-Founder, Plobal Apps
• Email: [email protected]
• Host Information: Arlen Robinson
• Website: getosi.com

Listen to the Full Episode: [Insert Podcast Link Here]