Episode Title: Creating a High Ticket Drop Shipping Sales Funnel with Trevor Fenner

Guest: Trevor Fenner, Founder of eCommerce Paradise

In this episode of the eCommerce Marketing Podcast, host Arlen Robinson chats with Trevor Fenner, an eCommerce entrepreneur, mentor, coach, and creator of eCommerce Paradise. Trevor shares his journey into eCommerce, discusses the importance of a sales funnel in high-ticket drop shipping, and provides actionable insights into building and optimizing sales funnels for high-ticket items. He also highlights key strategies for driving traffic, optimizing conversions, and maintaining customer engagement.

Key Takeaways:

• Trevor’s Background and Entry into eCommerce (00:00:30):
  • Trevor shares his initial experiences with selling online in high school, including selling photography equipment on eBay and flipping textbooks and garage sale finds during college.
• The Concept of Drop Shipping (00:04:45):
  • Explains how drop shipping allows selling products without holding inventory and the journey of starting with a skateboard brand and eventually finding success with fixed-gear bicycles.
• Importance of a Sales Funnel (00:12:30):
  • Discusses why having a constant flow of traffic to your site is critical for drop shipping and the role of pay-per-click advertising in driving traffic.
• Effective Traffic Sources (00:14:20):
  • Highlights effective traffic sources including Google Shopping Ads, Google search text ads, Facebook ads, Pinterest, YouTube videos, and blog posts.
• Examples of High Ticket Products (00:18:45):
  • Lists successful high ticket product niches such as compostable toilets, solar panels, pizza ovens, wine coolers, infrared saunas, steam showers, and electric fireplaces.
• Building and Optimizing Sales Funnels (00:23:00):
  • Discusses the beginning of a sales funnel with pay-per-click traffic and the importance of optimizing every step, from the product page to upselling accessories and using email marketing and retargeting.
• Recommended Marketing Tools (00:30:15):
  • Shares tools such as Shopify, Shoptimized theme, Google Shopping Feed app, Klaviyo for email marketing, Shoelace for Facebook retargeting, and Zipify for creating squeeze pages and one-click upsells.
• Budgeting for Pay-Per-Click Advertising (00:36:45):
  • Provides advice on determining ad spend budget based on product catalog size and aiming for at least a 5x return on ad spend.
• Surprising Fact About Trevor (00:45:20):
  • Trevor reveals that he has recently become heavily tattooed and shares insights into the unique Sak Yant tattoo style he has gotten.

Guest Info:

• Name: Trevor Fenner
• Website: eCommerce Paradise