eCommerce Marketing Podcast
The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Conversational SMS Marketing – with Lisa Popovici
Marketing Strategies and Topics Covered in this Episode:
- Why exactly is Conversational SMS Marketing
- How to implement a strategy to recover abandoned carts in real time with customers using SMS marketing
- Other types of conversations that ecommerce businesses can have with their customers using SMS without being overly aggressive
- Businesses that have been successful with conversational SMS marketing and the specific things they have done to be successful
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Lisa Popovici, co-founder of Cartloop, a conversational SMS marketing app for Shopify brands. Lisa shares her journey from med school graduate to tech entrepreneur and delves into the power of conversational SMS marketing for eCommerce businesses.
Key Takeaways:
- Introduction to Lisa Popovici and Cartloop (00:00:58)
- Lisa’s transition from med school to eCommerce and tech.
- Overview of Cartloop: a conversational SMS marketing platform for Shopify brands.
- What is Conversational SMS Marketing? (00:06:13)
- Difference between automated and conversational SMS marketing.
- Focus on engaging customers, offering support, and gathering real-time feedback.
- Real-Time Cart Abandonment Recovery (00:09:37)
- Treating cart abandonment as an opportunity to understand customers.
- Real-time SMS interactions to recover abandoned carts.
- Example: Personalized text messages sent 30 minutes after cart abandonment.
- Customer Engagement and Support (00:13:36)
- Benefits of having real humans handle customer interactions.
- Providing instant support and resolving issues without involving the support team.
- Types of Conversations with Customers (00:16:50)
- Mixing promotions, new releases, and educational content in SMS campaigns.
- Ensuring messages provide real value and are personalized.
- Examples: welcome texts, VIP campaigns, product launch announcements, back-in-stock notifications.
- Success Stories and Case Studies (00:20:17)
- Example of an American brand using Cartloop for customizable products.
- Results: Over $1,000 in revenue, 30x ROI, 39% reply rate, and 56,000 new SMS subscribers.
- Identifying common issues like website problems, declined credit cards, and slow delivery.
Bullet Points of Key Takeaways with Timestamps:
- [00:00:58] Introduction to Lisa Popovici and her background.
- [00:06:13] Definition and benefits of conversational SMS marketing.
- [00:09:37] Real-time cart abandonment recovery using SMS.
- [00:13:36] Providing instant customer support through SMS.
- [00:16:50] Different types of SMS conversations and campaigns.
- [00:20:17] Success stories and case studies of businesses using conversational SMS marketing.
Guest Information:
Lisa Popovici
- Co-Founder of Cartloop
- Connect on Twitter: Lisa Popovici
