Episode Title: Mastering Content Marketing with Matt Watson

Guest: Matt Watson, Founder and CEO of Stackify

In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Matt Watson, a lifelong entrepreneur and founder of Stackify. Matt shares his extensive experience in content marketing and his journey from selling his first company, VinSolutions, for $150 million to now running Stackify. He provides valuable insights into effective content marketing strategies, the importance of understanding your audience, and how to create high-quality content that drives organic traffic.

Key Takeaways:

• Introduction to Matt Watson and His Entrepreneurial Journey (00:00:45):
  • Matt’s background and the sale of VinSolutions for $150 million.
  • His passion for problem-solving and helping other businesses.
• Getting Started with Content Marketing (00:05:30):
  • Importance of identifying your audience and creating content for different stages of the funnel.
  • Example of Stackify’s strategy and success with consistent content creation.
• Creating a Content Marketing Strategy (00:10:20):
  • Identifying key phrases and related topics to target your audience.
  • Using various content types to address different stages of the buyer’s journey.
• Overcoming Content Creation Challenges (00:14:50):
  • Finding affordable content creation options, including freelance writers.
  • The importance of a dedicated content marketing manager to coordinate efforts.
• Leveraging Freelancers for Content Creation (00:20:30):
  • Balancing cost and quality when outsourcing content.
  • Examples of how Stackify uses a mix of freelance writers for technical content.
• Advanced Content Creation Strategies (00:27:15):
  • Writing comparison articles and leveraging group interviews for content.
  • Importance of answering specific questions better than anyone else to rank higher in Google.
• Google Rankings and Quality Content (00:33:10):
  • Focus on creating high-quality, non-spammy content to avoid penalties from algorithm changes.
  • Patience and consistency are key, as it takes time to build domain authority and see results.
• Content Marketing Success Stories (00:39:00):
  • Examples of successful content strategies and their impact on business growth.
  • Encouragement to persist with content marketing efforts for long-term benefits.

Guest Information:

• Matt Watson
  • Founder and CEO of Stackify
  • LinkedIn: Matt Watson on LinkedIn
  • Websites: Stackify and Full Scale