Episode Title: Mastering Content Gap Analysis and Topic Creation with Jason Berkowitz

Guest: Jason Berkowitz, CEO of Break The Web

In this episode of the eCommerce Marketing Podcast, Arlen Robinson hosts Jason Berkowitz, the CEO of Break The Web, an inbound marketing agency based in New York City. Jason delves into the intricacies of content gap analysis and topic creation for content marketing. He shares his journey from personal trainer to SEO expert and offers actionable insights for eCommerce businesses looking to enhance their content marketing strategies.

Key Takeaways:

• Introduction to Jason Berkowitz and Break The Web (00:00:30):
  • Jason’s background in SEO and his transition from personal training to running an SEO agency.
  • Overview of Break The Web and its services.
• What is Content Gap Analysis? (00:05:15):
  • Definition of content gap analysis: Identifying gaps in your current content to improve SEO rankings and user engagement.
  • Methods to conduct a content gap analysis using third-party tools and manual audits.
• Content Gap Analysis vs. Content Auditing (00:07:50):
  • Similarities and differences between content gap analysis and content auditing.
  • The importance of keyword gap analysis for finding new ranking opportunities.
• Affordable SEO Strategies for Small Businesses (00:12:20):
  • Simple and cost-effective SEO strategies for businesses without dedicated SEO personnel.
  • The importance of on-page SEO and creating valuable content.
  • Techniques for reverse engineering competitors’ content and link-building strategies.
• Using Tools for Cold Outreach (00:16:40):
  • Introduction to tools like Lemlist for automating cold outreach campaigns.
  • Benefits of using automated tools to streamline link-building efforts.
• Frequency of Content Updates (00:20:30):
  • No specific schedule for updating content; it depends on the query and niche.
  • Importance of keeping content fresh for queries that deserve freshness (QDF).
• Content Networks and Syndication (00:24:10):
  • Caution when using content networks to avoid SEO penalties.
  • Ensuring the company has a proven track record and case studies.
• Recommended Tools for Content Marketing (00:27:40):
  • SEO tools like Ahrefs and SEMrush for keyword research and content optimization.
  • Outreach tools like Mailshake, Pitchbox, and BuzzStream for managing outreach campaigns.
• Main Takeaway for Beginners (00:32:00):
  • Manage expectations and understand that content marketing is a long-term strategy.
  • Importance of combining content creation with effective marketing and outreach.

Guest Information:

• Jason Berkowitz
  • CEO of Break The Web
  • Website: Break The Web
  • LinkedIn: Jason Berkowitz
  • Twitter: @JasonBerkowitz