The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Brittany Brewer, a senior account executive at FreeUp, discusses the benefits and challenges of building a global team for e-commerce businesses. She shares how FreeUp was created to address the need for reliable freelancers in the e-commerce space and offers tips on effectively delegating tasks to a global team. Brittany emphasizes the importance of documenting tasks, establishing clear communication protocols, and creating an action plan for utilizing freed-up time. She also highlights the significance of regular meetings and open communication between clients and freelancers. Managing a global team requires clear lines of communication and consideration for different time zones and cultures. It is important to find the best lines of communication that your team is already comfortable with. Tools like Slack, Loom, Zoom, and Google Meet can facilitate effective communication. When working with international freelancers, it can be beneficial to delegate tasks that can be completed while you sleep. It is also important to establish clear communication preferences and use tools like WhatsApp or other communication platforms that work best for both parties. Additionally, using technologies like Time Doctor for productivity management and LastPass for secure password sharing can enhance team efficiency and security.
Key Episode Takeaways:
- Building a global team can help e-commerce businesses scale and free up time for big picture tasks.
- Documenting tasks and creating clear communication protocols are essential for effective delegation.
- Regular meetings and open communication between clients and freelancers are crucial for project success.
- Utilize available tools like screen recorders to create standard operating procedures and provide resources for freelancers. Clear lines of communication are essential when managing a global team.
- Consider different time zones and cultures when working with international freelancers.
- Use tools like Slack, Loom, Zoom, and Google Meet for effective communication.
- Delegate tasks that can be completed while you sleep to maximize productivity.
- Establish clear communication preferences and use platforms like WhatsApp that work best for both parties.
- Utilize technologies like Time Doctor for productivity management and LastPass for secure password sharing.
If you feel Brittany and her team at FreeUp can help you, you may visit: https://www.freeup.net
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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In this episode of the E-commerce Marketing Podcast, host Arlen Robinson interviews Brittany Brewer, Senior Account Executive at FreeUp. Brittany shares her extensive experience in the freelancing industry, highlighting how e-commerce entrepreneurs can effectively utilize a global team to free up their time and scale their businesses.
Key Takeaways
- Background and Expertise ([00:01] – [02:31])
- Brittany Brewer’s journey from freelancing to her role at FreeUp
- FreeUp’s mission to connect clients with the top 1% of freelancers within 24 hours
- Inspiration for Building a Global Team ([03:51] – [05:40])
- Founders’ struggles in finding e-commerce support led to the creation of FreeUp
- FreeUp’s commitment to vetting freelancers and establishing best practices
- Effective Task Delegation ([07:35] – [09:57])
- Importance of identifying and outsourcing menial tasks to free up time
- Access to global talent allows for efficient task management and monitoring
- Challenges and Communication ([12:56] – [14:58])
- Need for clear communication and weekly meetings to ensure project success
- Use of tools like Loom for creating standard operating procedures (SOPs)
- Working with Different Time Zones ([16:03] – [17:53])
- Benefits of delegating tasks across different time zones for continuous productivity
- Filtering freelancers based on availability to match business hours
- Interviewing and Vetting Freelancers ([19:10] – [20:57])
- Importance of interviews and understanding freelancers’ workloads and time zones
- Cultural considerations and asking the right questions
- Recommended Tools for Managing Global Teams ([21:13] – [22:57])
- Tools like Time Doctor, Close, and LastPass for productivity and security
- Establishing effective communication channels from the start
- Impact on Productivity and Work-Life Balance ([23:21] – [24:58])
- Hiring globally can save money and connect businesses with experienced freelancers
- Examples of freelancers growing into significant roles within client companies
- Fun Fact and Personal Insight ([26:54] – [27:45])
- Brittany’s unique experience of converting a school bus into a tiny home and traveling across the US
- Special Offer and Contact Information ([28:14] – [28:31])
- FreeUp’s offer of $50 in credits for first-time hires through freeuppod.com
- Link to book a free consultation for personalized assistance
Podcast Guest Info
Brittany Brewer
Senior Account Executive at FreeUp
