The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- How B2B businesses attract new customers
- Shopping cart solutions for B2B businesses
- Which large companies can smaller companies use as a model
- The B2B checkout process
Episode Title: B2B eCommerce – with Chloe Thomas
Guest: Chloe Thomas, Founder of eCommerce Master Plan
Host: Arlen Robinson
In this episode of the eCommerce Marketing Podcast, Arlen Robinson interviews Chloe Thomas, an e-commerce expert focused on e-commerce strategy and marketing. Chloe is the author of several books, a keynote speaker, advisor, and host of the eCommerce Master Plan podcast. She shares her insights on B2B e-commerce, discussing strategies for attracting business customers, optimizing the checkout process, and improving customer relationships to drive growth and sales.
Key Takeaways:
- Chloe’s Background and Journey (00:00:00)
- Chloe’s career journey from working at Barclays Bank to becoming an e-commerce expert (00:01:30).
- Her roles in various e-commerce businesses and the founding of eCommerce Master Plan (00:04:00).
- Defining and Attracting B2B Customers (00:07:00)
- Importance of understanding customer personas and the unique needs of B2B customers (00:08:00).
- Differences between B2B and B2C e-commerce strategies (00:09:30).
- Optimizing the B2B Checkout Process (00:13:00)
- Key features like invoice payment options, purchase order approvals, and personalized best-seller lists (00:14:00).
- Importance of quick catalog look-up and personalized order history (00:16:00).
- Recommended B2B eCommerce Platforms (00:18:30)
- Magento and Shopify Plus as versatile solutions for B2B businesses (00:19:00).
- Importance of choosing an experienced B2B e-commerce agency (00:20:00).
- Learning from Successful B2B Companies (00:22:00)
- Examples of successful B2B companies like Screwfix and Nisbets (00:23:00).
- How these companies focus on customer service and leveraging customer data (00:24:00).
- Amazon Business as a key player in the B2B space and what can be learned from them (00:26:00).
- Final Advice for eCommerce Growth (00:28:00)
- Importance of building a human connection with customers (00:29:00).
- Practical ways to humanize your brand, such as detailed About Us pages and welcome campaigns (00:30:00).
Guest Information: Chloe Thomas
- Founder of eCommerce Master Plan
- Website: eCommerceMasterPlan.com
