The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- How to add the Amazon sales channel
- Considering other retail sales channels
- Tools to manage multi-channel fulfillment and inventory
- Setting up the multi-channel eCommerce infrastructure
Episode Title: Selling on Amazon and Multi-Channel Strategies
Guest: Chad Rubin, Co-Founder of Skubana
Host: Arlen Robinson
In this episode of the eCommerce Marketing Podcast, Arlen Robinson speaks with Chad Rubin, an eCommerce expert who built his family’s vacuum business into a multi-million dollar direct-to-consumer brand called Crucial Vacuum. Chad also co-founded Skubana, a leading operational software for eCommerce businesses. Chad shares his journey and provides valuable insights on selling on Amazon, managing multi-channel sales, and leveraging technology to streamline eCommerce operations.
Key Takeaways:
- Introduction and Background (00:00:00):
- Chad discusses his journey from Wall Street to eCommerce, and how he grew Crucial Vacuum to a $20 million valuation (00:01:00).
- He talks about the necessity of creating Skubana to solve the operational challenges of managing multi-channel sales (00:04:00).
- Adding Amazon as a Sales Channel (00:07:00):
- Importance of having a solid foundation and systemizing your current operations before expanding to Amazon (00:08:00).
- How to integrate Amazon into your existing business model effectively (00:09:00).
- Top Multi-Channel Sales Platforms (00:11:00):
- Discussion on the significance of selling on platforms like Amazon, Walmart, and having your own website (00:12:00).
- The importance of being present on multiple platforms to maximize exposure and sales (00:14:00).
- Choosing the Right Tools (00:17:00):
- Overview of various tools available for managing multi-channel sales and inventory management (00:18:00).
- Importance of selecting scalable and integrated systems to support business growth (00:20:00).
- Focus Areas for Multi-Channel Success (00:23:00):
- Emphasizing the need to double down on marketing and growth while outsourcing operational weaknesses (00:24:00).
- Developing and sourcing the right products to ensure competitiveness in the market (00:25:00).
- Optimizing Content for Each Channel (00:27:00):
- Tailoring product listings and descriptions to suit the specific requirements and customer behaviors of each sales channel (00:28:00).
- Managing Customer Expectations (00:32:00):
- Ensuring timely order fulfillment and excellent customer service to maintain a positive reputation across all platforms (00:33:00).
Guest Information: Chad Rubin
- Co-Founder, Skubana
- Email: [email protected]
- Instagram: Chad Rubin
- LinkedIn: Chad Rubin
Listen to the Full Episode: [Insert Podcast Link Here]
