ECOMMERCE

MARKETING Podcast

AI for Real Value, Not Just Buzzwords – with Praveen Narra

In this episode of the E-commerce Marketing Podcast, host Arlen Robinson interviews Praveen Narra, the founder and CEO of Tech.us. Praveen shares his extensive experience in the tech industry, emphasizing how AI can provide tangible value for e-commerce businesses beyond mere buzzword appeal. He provides practical advice and insights on how businesses can leverage AI effectively.

Key Takeaways

  • Background and Expertise ([00:01] – [04:02])
    • Praveen Narra’s journey from college courses in AI to founding Tech.us
    • Experience with over 1,400 projects for clients like NBC Sports and Tony Robbins
    • Emphasis on the intersection of technology and business
  • AI Applications in Tech.us ([05:06] – [07:37])
    • Use of AI to write test cases and upgrade software versions
    • Example: AI-powered app for a construction material recycling yard that increased operational efficiency
  • Top Recommendations for E-commerce Businesses ([15:46] – [17:38])
    • Start with customer pain points and desires
    • Focus on low-hanging fruit for quick wins
    • Importance of clean and well-organized data
  • Common Pitfalls and Avoidance Strategies ([18:48] – [20:24])
    • Unrealistic expectations, lack of expertise, and data challenges
    • Importance of partnering with AI experts and starting small with pilot projects
  • Measuring AI Success ([21:10] – [22:18])
    • Key metrics: ROI, efficiency gains, customer satisfaction, and AI model accuracy
    • Example of AI models achieving up to 99% accuracy
  • Final Thoughts and Contact Information ([32:02] – [33:10])
    • Importance of realistic expectations and clean data
    • Contact Praveen via the Tech.us website or LinkedIn for a free consultation for businesses with $10M to $100M in revenue

Podcast Guest Info

Praveen Narra

Founder and CEO of Tech.us

Website: tech.us

Email: [email protected] (mention “e-commerce AI recommendation” for a free consultation)

LinkedIn: Praveen Narra



New Episodes Every Monday

Check Out Featured Shows!