The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- Getting started on Amazon
- Optimizing product details, descriptions and images
- The win-win with Amazon
- Products that are ripe for Amazon
Episode Title: Expert Tips for Selling on Amazon
Guest: Jeff Cohen, CMO and Partner at Seller Labs
Host: Arlen Robinson
In this episode of the eCommerce Marketing Podcast, Arlen Robinson interviews Jeff Cohen, who shares his extensive experience and insights on selling on Amazon. Jeff, with over 15 years in the e-commerce industry and a background in web development and textbook sales, discusses how to get started, optimize listings, and navigate the competitive landscape of Amazon.
Key Takeaways:
- Introduction and Jeff’s Background (00:00:00)
- Jeff’s journey from developing websites in the early 2000s to becoming CMO at Seller Labs (00:02:00).
- Starting in e-commerce with Barnes & Noble’s textbook division and moving to Seller Labs (00:04:00).
- Getting Started on Amazon (00:08:00)
- Importance of just getting started and experimenting with small-scale sales (00:10:00).
- Different methods of selling on Amazon: Retail Arbitrage, Online Arbitrage, Wholesale, and Private Label Branding (00:12:00).
- Use the Amazon Seller app to list items from home to learn the process (00:14:00).
- Optimizing for Marketing and Advertising (00:18:00)
- Difference between competing for the Buy Box and optimizing for search (00:20:00).
- Key elements: title, bullet points, photos, enhanced brand content, and external traffic (00:22:00).
- Importance of driving external traffic to Amazon to increase visibility (00:24:00).
- Fulfillment by Amazon (00:28:00)
- Advantages of using Amazon FBA, including access to Prime customers (00:30:00).
- Example of the convenience and speed of Amazon Prime delivery (00:32:00).
- Choosing the Right Products (00:35:00)
- Innovation and differentiation are key to standing out among competitors (00:36:00).
- Example: Transforming a standard product into a unique offering (00:38:00).
- Final Advice and Resources (00:40:00)
- Importance of taking action and learning from mistakes (00:42:00).
- Resources for learning more: Podcasts by Scott Volker (The Amazing Seller), Jim Cockrum (Silent Sales Machine), and Will Mitchell (Startup Bros) (00:44:00).
Guest Information:
- Jeff Cohen
- CMO and Partner at Seller Labs
- Website: Seller Labs
- LinkedIn: Jeff Cohen
