The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Duane has been called an international man of mystery and digital nomad by friends. He has lived in 6 cities across 3 continents and visited 42 countries around the world. Over the years Duane has had the opportunity to work with brands including ASOS, Birdies, Pela Case, Jack Wills, Rose & Rex and FTD/ProFlowers. Him and his team help ecommerce and DTC brands grow through PPC marketing, data, and CRO.
In this episode, you will learn
Key strategies for leveraging PPC marketing to drive growth for ecommerce and DTC brands
Common misconceptions about Paid Ads in the ecommerce industry, and how can businesses avoid falling into these traps
The essential elements to focus on in order to optimize an ecommerce website for better conversion rates
Balancing the budget between Paid Ads and CRO for businesses just starting out in ecommerce
A brand that effectively utilized Paid Ads and CRO to build a profitable business
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
Follow Arlen:
Twitter: https://twitter.com/askarlen
Facebook: https://www.facebook.com/arlen.robinson.7
Instagram: https://www.instagram.com/arlenyohance/
LinkedIn: https://www.linkedin.com/in/arlenrobinson/
Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
Thanks for listening. Be sure to subscribe and leave a review.
Title: Maximizing E-commerce Success with Paid Ads and CRO: Insights from Duane Brown
Guest: Duane Brown, Founder of Take Some Risk
In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson interviews Duane Brown, an experienced digital marketer and founder of the agency Take Some Risk. Duane shares his extensive knowledge on pay-per-click (PPC) marketing and conversion rate optimization (CRO), offering valuable insights for e-commerce and direct-to-consumer (DTC) brands. With a background spanning multiple continents and a rich portfolio of brands, Duane discusses the nuances of building a profitable e-commerce business through effective advertising strategies and optimizing the customer journey.
Key Takeaways:
- Duane’s Background and Journey ( )
- Transition from public relations to digital marketing and founding Take Some Risk.
- The Evolution of PPC Marketing ( )
- Changes in the industry over 17 years and how competition has increased.
- Choosing the Right PPC Platform ( )
- How to select the most effective ad platform based on product demand and customer behavior.
- Misconceptions About Paid Ads ( )
- The myth of immediate returns on ad spend and the importance of understanding the customer journey.
- The Skill of Running PPC Campaigns ( )
- Why PPC is more complex than it appears and requires strategic planning.
- Essentials of Conversion Rate Optimization (CRO) ( )
- Importance of a seamless checkout process and high-quality product images.
- Starting with CRO and PPC as a New Business ( )
- When to focus on CRO and how to budget effectively for PPC.
- Success Story: This Is J ( )
- How understanding customer pain points and addressing them in advertising helped scale the business.
- Balancing Budget for PPC and CRO ( )
- Initial focus should be on building traffic before optimizing conversions.
Guest Info:
- Name: Duane Brown
- Title: Founder of Take Some Risk
- Website: Take Some Risk
