The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- Ways that an ecommerce business can get leads and start the nurturing process
- How you can effectively nurture leads using text marketing and SMS communication
- The specific tools and resources that are required for nurturing leads through text marketing?
- Examples of businesses that have been successful nurturing leads through text marketing
Host: Arlen Robinson
Guest: Craig Klein, Founder and CEO of SalesNexus.com
In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson interviews Craig Klein, Founder and CEO of SalesNexus.com. Craig shares his journey from leading sales teams in the energy sector to creating SalesNexus, a leading CRM, marketing automation, and lead generation solution. The conversation delves into effective strategies for lead nurturing, the evolution of digital marketing, and the powerful impact of text messaging in lead conversion. Craig provides actionable insights on how businesses can optimize their marketing efforts to build lasting customer relationships.
Key Takeaways:
- Transition from Energy Sector to SalesNexus [04:00]
- Craig’s journey from managing sales teams in the energy sector to founding SalesNexus.
- The need for better sales tools inspired the creation of SalesNexus.
- Effective Lead Nurturing Strategies [10:00]
- Importance of regular communication and providing value to leads.
- Use of email marketing to test messaging and optimize campaigns at low cost.
- Text Marketing Advantages [18:00]
- Text messages have a much higher response rate compared to emails.
- Importance of not overusing text messages to avoid annoying potential customers.
- Timing in Marketing [25:00]
- Importance of timing in reaching out to leads.
- Adjusting communication strategies based on customer engagement levels.
- Tools and Resources for Lead Nurturing [30:00]
- Utilizing email campaigns and educational content to build trust with leads.
- Text messaging as a follow-up tool to engage leads further down the funnel.
- Successful Lead Nurturing Case Study [40:00]
- Example of a health and wellness company that improved lead conversion rates using text messaging and educational content.
Guest Info:
- Name: Craig Klein
- Position: Founder and CEO of SalesNexus.com
- Website: SalesNexus
- Free Resource: Email Campaign Creation Guide available on SalesNexus.com
For more insights and to connect with Craig Klein, visit SalesNexus.
