The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- How to leverate influencer Marketing on Youtube
- How to leverate influencer Marketing on Instagram
- Strategies for reaching out to Influencers
Episode Title: Leveraging Influencer Marketing with Yogin Patel
Guest: Yogin Patel, Founder of YP Social
Host: Arlen Robinson
In this episode of the eCommerce Marketing Podcast, Arlen Robinson interviews Yogin Patel, the founder of YP Social, an influencer marketing agency. Yogin, at just 21 years old, has achieved significant success working with large mobile games and top YouTube influencers. He shares insights on how influencer marketing can drive substantial results for businesses, especially in the mobile gaming industry. Yogin discusses his journey from starting his business in college to running successful campaigns, and offers practical advice for small businesses looking to leverage influencer marketing.
Key Takeaways:
- Introduction to Yogin Patel and YP Social (00:00:30)
- Overview of YP Social’s work with large mobile games and top influencers (00:01:00).
- Yogin’s entrepreneurial journey starting in college (00:02:00).
- Initial Success with Snapchat Geofilters (00:03:30)
- Early adoption of Snapchat geofilters and their impact on marketing (00:04:00).
- Transition to influencer marketing after realizing limitations of geofilters (00:05:30).
- Defining Influencer Marketing (00:07:30)
- Explanation of influencer marketing and its scope beyond celebrities (00:08:00).
- Importance of leveraging an influencer’s audience for product promotion (00:09:00).
- Suitability of Influencer Marketing for Small Businesses (00:10:30)
- Benefits of testing influencer marketing for startups with a limited budget (00:11:00).
- Examples of successful influencer campaigns for e-commerce businesses (00:12:00).
- Finding and Approaching Influencers (00:13:30)
- Utilizing platforms like Famebit and Grapevine Logic for influencer campaigns (00:14:00).
- Bootstrap method: manually finding and contacting influencers on social media (00:15:30).
- Advertising on Snapchat and Instagram (00:18:00)
- Suitability of Snapchat and Instagram for products targeting Millennials (00:18:30).
- Different ad products on Snapchat and their effectiveness (00:19:30).
- Importance of testing marketing efforts on these platforms (00:20:30).
- Future of Social Media Platforms (00:22:30)
- Discussion on the potential longevity of Snapchat and Instagram (00:23:00).
- The need for businesses to stay updated with emerging platforms (00:24:00).
- Key Advice for E-commerce Businesses (00:26:00)
- Importance of understanding the target audience and creating customer personas (00:26:30).
- Testing marketing efforts to identify the most effective strategies (00:27:30).
Guest Information: Yogin Patel
- Founder of YP Social
- Email: [email protected]
Twitter: @theyoginpatel
Links and Resources:
- Access eCommerce videos and other resources to help your business grow: Get OSI Guide
- Subscribe to the eCommerce Marketing Podcast on iTunes and leave a rating and review.
Podcast Details:
- Hosted by Arlen Robinson
- Produced by OSI Affiliate Software
Listen to the Full Episode:Link to Episode
Conclusion:
Yogin Patel provides valuable insights into the world of influencer marketing, particularly for small e-commerce businesses. His journey from college entrepreneur to running a successful agency highlights the potential of leveraging influencers to drive business growth.
