In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson interviews Dave Chesson, the creator of Kindlepreneur.com. Dave is an expert in advanced book marketing strategies, having worked with notable authors like Orson Scott Card and Ted Dekker. He shares his insights on how to effectively market books online and optimize them for maximum visibility on Amazon.

Key Takeaways:

• Introduction to Dave Chesson (00:01:39)
  • Background in the military and transition to e-commerce and book marketing.
  • Overcoming dyslexia to become a successful author and book marketer.
  • Creation of Kindlepreneur to help authors market their books effectively.
• Importance of a Professional Book Cover (00:08:00)
  • First impressions matter; a professional cover is crucial for attracting readers.
• Utilizing Book Promotion Sites (00:09:30)
  • Promotion sites can boost book visibility by sharing with their large audiences.
  • Some promotion sites offer free services while others are paid.
• Amazon Ads for Books (00:13:00)
  • Amazon’s advertising system helps control book visibility.
  • Free video course available at Amscourse.com to learn about Amazon ads.
• Launch Strategies: Advanced Review Copy (ARC) Readers (00:19:00)
  • Building an ARC team to leave reviews on launch day to boost credibility and visibility.
  • Staggering the launch date to get initial reviews before the official announcement.
• Teasing and Pre-launch Marketing (00:23:30)
  • Building anticipation through social media and email lists.
  • Using book cover reveals and exclusive offers to engage potential readers.
• Tools for Book Marketing (00:29:00)
  • Publisher Rocket for Amazon SEO and category selection.
  • Other tools and software for publishing, writing, and formatting books.
• Learning from Successful Authors (00:35:00)
  • Example of a DUI lawyer who used his book as a business card to gain clients and referrals.
  • Becoming a best-selling author can open doors for speaking engagements and media opportunities.

Bullet Points of Key Takeaways with Timestamps:

• [00:01:39] Introduction to Dave Chesson and his background.
• [00:08:00] Importance of having a professional book cover.
• [00:09:30] Utilizing book promotion sites to increase visibility.
• [00:13:00] Leveraging Amazon ads for book marketing.
• [00:19:00] Strategies for a successful book launch using ARC readers.
• [00:23:30] Teasing and pre-launch marketing techniques.
• [00:29:00] Recommended tools for book marketing, including Publisher Rocket.
• [00:35:00] Learning from successful authors and leveraging a book for business growth.

Guest Information:

Dave Chesson

• Creator of Kindlepreneur.com
• Website: Kindlepreneur
• Free Amazon Ads Course: Amscourse.com