The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Today’s guest is Kirk Nugent Expert live stream coach and accomplished content creator, Kirk has reinvented how small businesses, entrepreneurs, and faith-based entities reach the world. Whether he is engaged in one-on-one training to help those who seek to grow their business or he’s captivating audiences through Amazon and CNN with his expertise as a product ambassador, Kirk’s goal is to help organizations leverage innovation. As the host and producer of the show “How it All Werks,” he believes that corporations, no matter their size, should “stop selling, start streaming, and let the clients come to you!
In this episode, you will learn
- How does an ecommerce business determine what to talk about and what to show in a live video stream
- How can a live video stream be used to increase website traffic and sales
- The tools and resources that are recommended for implementing a live video broadcast
- Examples of businesses that have done successful live videos
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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In this episode of the eCommerce Marketing Podcast, host Arlen Robinson speaks with Kirk Nugent, an expert live stream coach and accomplished content creator. Kirk has transformed how small businesses, entrepreneurs, and faith-based entities reach their audiences through live streaming. As the host and producer of the show “How it All Werks,” Kirk advocates for the power of live streaming as a digital storefront to engage customers and drive business growth. The conversation delves into the practical aspects of implementing live streaming for e-commerce businesses, offering valuable insights and strategies.
Key Takeaways:
- Introduction to Kirk Nugent and His Background (00:00:57)
- Overview of Kirk’s diverse experience and his journey from IT professional to live stream coach.
- The Importance of Live Streaming for E-commerce (00:07:06)
- Live streaming as a digital storefront that allows customers to experience products in real-time.
- Starting with Live Streaming Content (00:08:40)
- Focus on the practical applications of products and services to engage potential customers.
- Engaging with the Audience During Live Streams (00:10:59)
- The significance of interacting with viewers and adapting the content based on their questions and feedback.
- Utilizing Influencers for Live Streaming (00:15:41)
- Finding influencers in the same niche to promote products authentically and organically.
- Measuring the Success of Live Streams (00:18:29)
- Defining ROI for live streaming, from increasing sales to gaining valuable customer feedback.
- Tools and Resources for Live Streaming (00:25:36)
- Recommendations for beginner-friendly tools like StreamYard and advanced options like Ecamm Live.
- Examples of Successful Live Streaming Implementations (00:30:10)
- Case studies of businesses using live streaming to grow their audience and improve product feedback.
Bullet Points of Key Takeaways with Timestamps:
- [00:00:57] Introduction to Kirk Nugent and his live streaming expertise.
- [00:07:06] Live streaming as a digital storefront for e-commerce businesses.
- [00:08:40] Creating engaging live streaming content by focusing on product applications.
- [00:10:59] Importance of interacting with the audience during live streams.
- [00:15:41] Leveraging influencers in the same niche for authentic product promotion.
- [00:18:29] Measuring ROI and the benefits of live streaming beyond direct sales.
- [00:25:36] Recommended tools and resources for starting live streaming.
- [00:30:10] Examples of businesses successfully using live streaming for growth.
Guest Information:
Kirk Nugent
- Founder of Komposition
- Website: Kirk10KLive
