The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- How do you decide what content to put in a video
- Coming up with the perfect story for your brand
- Recommended video software to use when creating explainer videos
- The best ways to incorporate videos in your marketing for the best ROI
- Hidden Do’s and Don’ts when it comes to video
Episode Title: How to Effectively Use Video to Convey Your Brand’s Message with Charles Alexander
Host: Arlen Robinson
Guest: Charles Alexander, CEO of YourCharlesAlexander.com
In this episode, Arlen Robinson speaks with Charles Alexander, an expert in creating story-based explainer videos for professionals. Charles shares his journey from writing content to mastering video creation, emphasizing the importance of using videos to stand out in a crowded marketplace. He provides valuable insights on crafting engaging video content, the necessary tools and resources, and best practices for integrating videos into your marketing strategy.
Key Takeaways:
- Introduction to Charles Alexander (00:20)
- Charles’ background and mission to help busy professionals stand out through story-based explainer videos.
- Importance of Video Marketing (03:10)
- The effectiveness of video content over written content in engaging audiences.
- Types of Videos and Starting Points (06:30)
- Different types of videos (talking head, whiteboard, animated) and how to decide which is best for your business.
- Crafting the Perfect Story (09:45)
- Six essential questions to ask when creating a story for your video to make it relatable and engaging.
- Tools and Resources for Video Creation (18:50)
- Recommended software and resources for creating professional explainer videos, including Beyond, Camtasia, and voiceover services from Upwork and Fiverr.
- Integrating Videos into Marketing Strategy (24:40)
- Best practices for using videos in your overall marketing strategy, including placing them on your homepage, email marketing, social media, and pay-per-click campaigns.
- Common Pitfalls and Tips (32:30)
- Do’s and don’ts of video marketing, such as avoiding boring content, ensuring good audio quality, frequent movement, and clear calls to action.
Charles Alexander is the CEO of YourCharlesAlexander.com, specializing in creating explainer videos for busy professionals. He is also the Director of the Tennessee Small Business Development Center at Volunteer State Community College, where he provides business coaching and seminars to help entrepreneurs grow their businesses.
Contact Charles Alexander:
- Website: YourCharlesAlexander.com
