The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Kenneth Gray is the founder of Grayt Media. Kenneth and his team are passionate about helping businesses find their one-of-a-kind message. He is here today to provide some insights on how to create unique, creative strategies that produce effective results to help scale revenues, boost brand awareness, and enhance the user experience while getting the highest ROI. Kenny’s ability to be able to utilize Facebook (and other social media channels) has been proven to scale
eCommerce businesses and Shopify stores alike.
In this episode, you will learn
- Is advertising on Facebook and TikTok right for every eCommerce brand
- What types of Facebook and TikTok ads are the most successful
- Ways to select the right messaging for a Facebook and TikTok ad campaign
- Examples of businesses that have been really successful advertising on Facebook and TikTok
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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In this episode of the eCommerce Marketing Podcast, host Arlen Robinson is joined by Kenneth Gray, founder of Grayt Media. Kenneth shares his expertise on creating unique and creative advertising strategies on Facebook and TikTok to scale revenues, boost brand awareness, and enhance user experience for eCommerce businesses.
Key Takeaways:
- Introduction to Kenneth Gray and Grayt Media (00:00:57)
- Kenneth’s background in digital marketing and his journey from NBC Sports to founding Grayt Media.
- Importance of Advertising on Social Media Platforms (00:08:36)
- Why Facebook and TikTok are essential for eCommerce businesses and the benefits of multi-platform advertising.
- Cost of Advertising and Campaign Budgeting (00:13:40)
- Insights into budgeting for ad campaigns on Facebook and TikTok, and the importance of testing with small budgets initially.
- Types of Content That Perform Well (00:17:31)
- Effective content strategies for Facebook and TikTok, emphasizing native content, user-generated content, and trending styles.
- Trial and Error in Digital Marketing (00:21:12)
- The necessity of testing various creative approaches and refining based on data-driven insights.
- Successful Case Studies (00:22:19)
- Examples of eCommerce brands in the health and wellness space that have successfully scaled using targeted ad campaigns on Facebook and TikTok.
Bullet Points of Key Takeaways with Timestamps:
- [00:00:57] Introduction to Kenneth Gray and Grayt Media.
- [00:08:36] Benefits of multi-platform advertising on Facebook and TikTok.
- [00:13:40] Budgeting for ad campaigns and initial testing.
- [00:17:31] Effective content strategies for Facebook and TikTok.
- [00:21:12] Importance of trial and error in digital marketing.
- [00:22:19] Case studies of successful eCommerce ad campaigns.
Guest Information:
Kenneth Gray
- Founder of Grayt Media
- Website: Grayt Media
