Marketing Experts Reveal Top Strategies To

Arlen:
Welcome to the e-commerce marketing podcast, everyone. My name is Arlen and I am your host. And today we have a very special guest, Vash Tomanec, who is a 25-year-old serial entrepreneur who has built three successful seven-figure businesses. He took his marketing agency BullAds specializing in eCommerce Marketing from 0 to $1,000,000 in 2 years and has helped generate more than $50,000,000 for his clients. Welcome to the podcast, Vash.

Vash Tomanec:
Thank you, Arlen, for having me.

Arlen:
Yes, no problem. And I’m super excited to talk to you. Thank you for joining us today. You know, today we’re going to be diving deep into the topic of Facebook ads, ads tracking and the importance of a strong mindset, you know, for e-commerce business owners. And so I think it’s really a hot topic, as I was mentioning to you before we did start recording. Oftentimes I’m talking about straight marketing tactics and strategies on here. My guests are talking about those tactics. And we don’t often talk about the mindset that you have to have, which I think is very important. You’re gonna definitely enlighten us a little bit about the proper mindset that you should have based on your success. But before we do get into all of that, why don’t you tell us a little bit more about your background and specifically how you got into what you’re doing today.

Vash Tomanec:
Yes, so it was a little coincidence. So I’m from small country in Europe, Czech Republic, 10 million people. Nobody in my family is an entrepreneur. So I wasn’t exposed to what is possible until I read the book, Rich Dad Poor Dad. That’s when it showed me, okay, this is what’s possible. You can be an entrepreneur. So I had the idea to be an entrepreneur one day and at university, I started to play with Facebook and Instagram ads for my friend who was having e-commerce business.

Arlen:
So, I think that’s a good way to start.

Vash Tomanec:
And I started to having some success there.

Vash Tomanec:
So I decided to take on more clients.

Arlen:
I think that’s a good way to start. I think that’s a good way to start.

Vash Tomanec:
And then I couldn’t handle it myself.

Arlen:
I think that’s a good way to start.

Vash Tomanec:
So I opened an agency called Bool Ads

Arlen:
I think that’s a good way to start.

Vash Tomanec:
And we focus on e-commerce businesses in United States and Canada, and we basically help them grow because ultimately that’s what we found out. Most businesses want is just bigger numbers. or more profit. So that’s what we are helping them with. I took this business from zero to million dollars in less than two years. And that was a profit for kind of the business bull ads. And we help over $50 million generate to our clients. So that is the first business then along the way I started coaching people, especially on the mindset part we will speak about later. And now I’ve coached over 1000 entrepreneurs from 60 countries. to help them again grow their businesses by overcoming their mindset. And

Arlen:
Mm-hmm

Vash Tomanec:
lastly, I set up a software company that helps ecommerce businesses get more accurate data after the iOS 14 updated

Arlen:
Okay.

Vash Tomanec:
that had a big impact for many ecommerce businesses. So that’s a bit about myself and how I got to where I’m now.

Arlen:
Okay, that’s awesome. Well, thank you for sharing that. And definitely congratulations on the success that you have had, you know, at such a young age, you know, that’s really remarkable. Not many businesses can, you know. have those type of stats and that type of growth in that two year timeframe that you mentioned going from zero to a million dollars in the profit over through that time. So that’s definitely impressive. So definitely hats off to you and you’re definitely doing the right thing for sure.

Vash Tomanec:
Thank you.

Arlen:
So as I mentioned, of course at the top of the episode, we’re gonna be talking about Facebook ads, ad tracking and then importance of mindset, of course. So we kinda wanna start off with the Facebook area. and I wanted to see from your experience, what do you think are the key components of a successful Facebook campaign for e-commerce businesses?

Vash Tomanec:
Great question. To me is if you have a bad product market fit, you could invest millions of dollars inside of Facebook ads, but it’s not going to produce great results. So I always tell people even if I’m now choosing clients to work with, we look at if the product market thing makes sense. You know, if the people they’re going after, if that’s something they need, or they want. So there’s a first thing for any successful business, but also campaign. Second is most businesses assume who their ideal customer is. They think it’s lady in their forties, but when we really go deeper, it’s maybe a lady or a man in their thirties. 

Arlen:
Right.

Vash Tomanec:
So really doing tariff customer avatar is so crucial. And some of our clients spend even like do like 50 interviews with ideal customers to find out their desires, what they appreciate, what they value, what are the red flags they want to avoid, all of these things so they can cater to them. Because i work with a lot of fashion stores or fashion boutiques and they tell me Vazh

Arlen:
So, I think that’s a great way to start.

Vash Tomanec:
we cater to everybody. We have clothes for 18 year old and we have clothes for 60 year old.

Arlen:
I think that’s a great way to start.

Vash Tomanec:
I said amazing,

Arlen:
I think that’s a great way to start. I think that’s a great way to start.

Vash Tomanec:
but where does your 80% of revenue comes from?

Arlen:
Great. Mm-hmm.

Vash Tomanec:
because there is usually one segment where most of the money come from. And that’s the segment we want to focus on on Facebook ads. So first is have a good products for your ideal customer. Second is use targeting on Facebook to target your ideal customers and go out after the 80 20. Don’t go after the whole range, rather focus on the people that bring you most revenue. Second is of course, the creatives. But what we found out Arlen is that a lot of businesses invest a lot of money in ads, like in creatives making the most professional videos. But especially with fashion and with other clients to or other industries, we’ve noticed if the client is making it on their iPhone, and it’s not so professional, it gets better results than these video disc cost 5000, 5000 or $10,000 because If you are scrolling and you see something that look like at least like an ad, you almost skip it immediately because you’re like, ah, another ad.

Arlen:
Right, right.

Vash Tomanec:
But if you are like, let’s say there is a lady in a dress and it seems like not so high quality or almost like, isn’t it my friend? And as a result,

Arlen:
Yeah

Vash Tomanec:
you are like more focused on it because you don’t consider an ad. So in terms of creative, we’ve noticed what works really well again for most products was quick videos on iPhone. and basically 8 to 10 seconds and if it’s fashion maybe it’s the lady in a dress coming near the camera doing a spin and walking out works like a magic so that will be on the creative side and for the copy itself for the text which is still very important honestly we used to have multiple copywriters but now we just use the help of AI you know because the AI got our hand so much It helps so much. We still do final polishing. But if we ask really, really good questions, we’ve noticed that the AI can do better job than some copywriters to be honest.

Arlen:
Right. Yeah, that’s very true. Yeah, and I’m really glad that you mentioned the part about the creative, because I think what you said really kind of opens up this whole arena to so many more businesses that didn’t really realize that, you know, they don’t necessarily have to have a highly produced $5,000, you know, ad snippet, you know, that they post on Facebook. It’s not necessary because, like you said, I mean, it’s very key that If you have something out there that as long as you’ve got that messaging that’s going to resonate with your target audience, um, it’s, it’s something where, like you said, if somebody is scrolling through those highly produced ads, you know, they look too much, just like the regular commercials in these

Vash Tomanec:
Mm-hmm.

Arlen:
days, you know, I don’t know about you, but I don’t watch too many commercials when I’m watching anything these days,

Vash Tomanec:
No.

Arlen:
I try my best to just kind of skip through anything. You know, most of my content that I consume is on demand. And I think the majority of people these days are kind of in that same model, you know, are kind of consuming things under that same model. And so it’s very, very key that you mention that. If it’s something that they think their friend down the street just made, they’re going to slow down and just watch that, as opposed to a highly glossy, you know, highly produced glossy video. So yeah, very, very key indeed. And as far as the content is concerned.

Vash Tomanec:
Exactly.

Arlen:
Yeah, also very important.

Vash Tomanec:
And to just

Vash Tomanec:
add on to it. So, so these were kind of few principles. And as I said, there is no amount of money that will compensate for bad product or bad product market fit.

Arlen:
Right, right.

Vash Tomanec:
And the same applies to the website, you know, you could have the most amazing ads that people are clicking right crazy. But if you go to a website where people can find relevant information, like okay, how much is this shipping? how long does it take to ship? Okay, what sizes you have, whatever it is, then again, it will be hard to convert them and make these ads profitable. So I noticed that a lot of agencies focus on, we do Facebook ads, and that’s basically all. But we want to take more holistic approach. We want to make sure their website is optimized so the customers has the best customer experience. As a result, the profitability of the ads increase. The same with emails. Email is the best marketing because it’s again,

Arlen:
Yeah.

Vash Tomanec:
some software costs, but it’s minimum, the costs are minimal. And also it’s

Arlen:
Yeah. Yeah.

Vash Tomanec:
like people who will open the emails or usually 23% of people open the emails.

Arlen:
Yeah. Yeah. Yeah.

Vash Tomanec:
So You can communicate to them and get them back to finish the purchase or buy your new collection. So we take more, more of the holistic approach and the last principle would be functional website

Arlen:
Yeah. Yeah. 

Vash Tomanec:
that just answers people’s questions.

Arlen:
Yeah. 

Vash Tomanec:
And a  lot of people’s questions are how much is shipping? How long does it take? Can I return it? 

Arlen:
Yep.

Vash Tomanec:
If these questions are not answered on the website, people will leave or they will just bombard your support.

Arlen:
Yeah, very, very true. And yeah, there’s nothing really that can go around not having a good product. It really just goes down to those core fundamentals. You got to have a good product. Otherwise, you know, no matter what you do.

Vash Tomanec:
100%

Arlen:
You know, no matter what you do, it’s just not going to you’re not going to be able to sell it. You know, that’s the bottom line. You won’t be able to sell

Vash Tomanec:
Yeah.

Arlen:
And you won’t be able to. You know, you gotta get bad reviews and it just becomes kind of a trickle down effect. That bad product just kind of ties to so many things. So yeah, very, very key. Now, you know, I’m a huge advocate for learning from mistakes, you know, because I think that’s where you kind of are able to grow the most learning lessons from mistakes

Vash Tomanec:
Yeah. Mm-hmm.

Arlen:
that either other businesses had or you’ve had yourself personally as a business owner. So I wanted to see, can you share some of the most common mistakes that e-commerce owners make when they’re setting up? their Facebook ads.

Vash Tomanec:
Yes. So the most common mistakes, I would 100% say that first they try to do it themselves, even though they don’t have the experiences, you know, so they just think, yeah, I will do it myself. And then they come two months later, oh, I wasted X amount of 1000s of dollars and nothing happened. I’m like, okay. So almost like You don’t want to wear all the hats in the business. I see a lot of beginner entrepreneurs in the ecommerce, they wear all the hats, which I get because maybe they don’t have the capital. But as soon as you can stop wearing certain hats that you’re not very good at, you know, you don’t need to package

Arlen:
True.

Vash Tomanec:
the orders, you know, because maybe your value is in sourcing new products or picking new collections. That’s maybe where you’re unique. opportunity or unique value comes in, but know that you’re packaging or that you’re doing Facebook ads you’ve never done before. So first is just kind of trying to do it themselves with first thing. Second mistake that is the opposite is they hire an agency, but they don’t check or they just let it run. And they come back again, few months later and said, Oh, we had this agency, we spent X amount of money and nothing happened. 

Arlen:
Mm-hmm.

Vash Tomanec:
Again, choose your agency wisely. check their case studies and make sure that they have your interest in mind. For example, we do retainer, but also commission from the performance or performance fee. So again, the client knows if we are delivering better results, we will be rewarded too. 

Arlen:
Yeah.

Vash Tomanec:
Because if agencies paid monthly fix, I tell them scaling you to

Arlen:
Mm-hmm.

Vash Tomanec:
bigger numbers takes double the amount of time. 

Arlen:
Yeah, that’s right. Right.

Vash Tomanec:
So why they would want to scale you if you still pay them the same. 

Arlen:
Right. Right.

Vash Tomanec:
So again I would say do performance fee on top of maybe retainer.

Arlen:
Right. Right.

Vash Tomanec:
If you find agency like that, I would a hundred percent recommend that.

Arlen:
Right.

Vash Tomanec:
And for the mistake is that people have too high expectations.

Arlen:
Right. Right. Right.

Vash Tomanec:
You know, they almost maybe hurt somebody that put thousand dollars in ads and got a hundred thousand back and they almost expect that even though

Arlen:
Right. Right. Right.

Vash Tomanec:
they have much less known product, they have much less. Brand awareness, whatever it is, and they expect the results. And then after a week, they get discouraged and they quit. But it’s almost like the, like the guy with the hammer who is so close to the diamonds, but he gives up. 

Arlen:
Yeah.

Vash Tomanec:
So sometimes like it takes little patience. So some people have too high expectations as results. They quit too early and they don’t get to the rewards.

Arlen:
Yeah. Yeah. Yeah, for sure. Yeah, those are some great mistakes and we can see the valuable lessons learned from those and from those mistakes that others have made. You know, one of the things you mentioned that I see a lot of business owners make, and this kind of goes down to that first mistake. as far as, you know, not leaving it up to the experts, thinking that they can do it as the business owner, they can go in there and do the Facebook ads. What I constantly see, and this is across any of these type of ad platforms, and this is where business owners don’t really realize is that Facebook, all of these platforms, Twitter, any of these social ad platforms where you can actually get ads on their platform, yeah, they make it super easy for you to get in there, create an account, get an

Vash Tomanec:
Mm-hmm.

Arlen:
ad, post it out there, and… You know, so it kind of lures you in because you’re like, Oh, wow. You know, I’m just great and create an ad account. We’re going to create this campaign. I mean, you can literally do it in five minutes or less. And so, but you have to put yourself in the shoes of Facebook. Obviously they’ve done this because they want as many people, any many business owners to get in there and buy their ads and buy ad slots. Because, um, you know, that’s how they make their money. Of course. So that’s how people kind of get sucked in. So they have to kind of. step beyond that and realize, yeah, it may be easy to get this ad out there, but is it going to be profitable? Is it going to reach the right market? There’s a lot of things behind the scenes that you have to account for. So yeah, I think that’s kind of one of the things that I see. One of the reasons why a lot of the businesses make mistakes just because of that ease. They’ve kind of eliminated the barrier of entry. So just, you know, I mean…

Vash Tomanec:
Yeah.

Arlen:
Really, a 10-year-old could really go in there and create an ad account, really, and get going with it if they have a credit card they have access to.

Vash Tomanec:
Yeah, it’s easy to start, but it’s like with anything else, like trading, right? Trading is now extremely accessible,

Arlen:
Yep.

Vash Tomanec:
but doesn’t mean people are actually making money actually, especially to amateur. 

Arlen:
Exactly.

Vash Tomanec:
So the same is here, like you can launch your own ads, you can do it easily, but you’re probably missing 90% of the features or 90% of the additional things that if you hire somebody who’s already expert at it.

Arlen:
Yeah, true, true indeed. Well, Vash, I wanna kind of shift gears here and get into the topic of mindset, as I mentioned at the top of the episode. So I wanted to see,

Vash Tomanec:
Mm-hmm.

Arlen:
as far as mindset is concerned, you know, it’s often a key differentiator in success, of course, that we’ve seen, I see with different business owners as well. So I wanted to see, can you discuss how a strong mindset has contributed to your success in e-commerce? And really, what did that mindset look like that you had?

Vash Tomanec:
100% 100% again, mindset is very broad term, right? I don’t know what’s better word for it. But it’s very broad. And I, I try to make it super practical. And I analyze my life where I achieve I believe quite a lot in short time. And also I analyze the successful e commerce businesses from unsuccessful because I worked with multiple so I had multiple comparisons. And basically the first one always was vision. the businesses that weren’t really successful, they told me, yeah, Vazh, I just want to make more money, or I just want to increase my revenue. It was very vague, very unspecific. But the successful business owners or myself, it was very specific. By the end of the year, I want to hit these numbers. By the end of the year, we want to impact these people. By the end of the year, we want to reach this amount of people. And just having the clear vision, allow them to then prioritize the daily activities. that will get them there.

Arlen:
Yep.

Vash Tomanec:
So for example, if your main thing, my goal is to grow revenue, you might use different avenue than if you just want to reach more people and get brand awareness, for example. 

Arlen:
Mm

Vash Tomanec:
So clear vision was a huge. Second, all of the successful business owners had a clear plan how to achieve it. So it wasn’t in the stars. Because some business owner told me, Vash, I want to hit $100,000 a month by the end of the year. I was like, amazing. So what’s your strategy to make it happen? And they said, uh, uh, uh, uh,

Arlen:
hmm. Hmm.

Vash Tomanec:
and

Arlen:
Right, right.

Vash Tomanec:
almost like that. I said, so your plan is to continue doing what you’ve been doing, right? Yes. So how do you think that will allow you to double your revenue? They said, I don’t really know.

Arlen:
Yep.

Vash Tomanec:
So second thing was knowing exactly what needs to happen. What is the strategy? So it’s not just some random dream, it’s actually practical. So it’s actually you can do something,

Arlen:
I’m going to go ahead

Vash Tomanec:
it’s a team can strive for it.

Arlen:
and turn it over to the audience.

Vash Tomanec:
The team knows what to do each day to get close to

Arlen:
So, I’m going to turn it over to the audience.

Vash Tomanec:
That was another step.

Arlen:
So, I’m going to turn it over to the audience.

Vash Tomanec:
And then also, this is kind of harder to touch, but

Arlen:
So, I’m going to turn it over to the audience. So, I’m going to turn it over to the audience. So,

Vash Tomanec:
it’s almost the limiting beliefs that all of us at some level have,

Arlen:
I’m going to turn it over to the audience. So, I’m going to turn it over to the audience. So, I’m going to turn it over to the audience.

Arlen:
So, I’m going to turn it over to the audience. So, I’m going to turn it over to the audience.

Vash Tomanec:
you know, because if the business owner believes that

Arlen:
So, I’m going to turn it over to the audience.

Vash Tomanec:
it’s impossible to reach $100,000 a month with their product, then that’s your reality that will become their reality.

Arlen:
Yeah. Mm-hmm.

Vash Tomanec:
If they believe that people are not willing to pay $20 more for their product. And then again, they didn’t test it, then it could be just limiting belief. You know, so all these business owners that weren’t as successful as they wanted to be had certain beliefs that were just slowing them down.

Arlen:
Yeah.

Vash Tomanec:
They maybe believe the market is too saturated, Facebook ads simply doesn’t work for us, but they didn’t have any proof of it. They just had a bad experience with running Facebook ads for a week, and they made this conclusion, Facebook ads doesn’t work, 

Arlen:
Yeah, yeah.

Vash Tomanec:
or it could be with anything else. 

Arlen:
Yep. Mm-hmm.

Vash Tomanec:
So the beliefs are so crucial. So I ask business owners, okay, this is your vision, this is your daily activities, or this is the strategy to get there. what beliefs do you need to adapt to get there? Because if you believe that people are not willing to pay $100 for a product, and you want to 10x your revenue, it’s little, doesn’t equal. It’s very hard to do, for example, if increasing the prices would help to get there.

Arlen:
Yeah.

Vash Tomanec:
This would be kind of few small things that I would share that

Arlen:
Mm-hmm.

Vash Tomanec:
really allows to have a strong mindset so people go… and just get the goals. And lastly, I would add to it is some people strive for 100% satisfaction, which is amazing. It’s great to go to do that. But it should be more about the effort but not expecting it to happen because I work with multiple stores and none of them had zero returns, none of them had zero complaints.

Arlen:
Right.

Vash Tomanec:
And Some business owners just see it as a part of a game and maybe, okay, what can we do better? As you said, Arlen learning from mistakes. So next time they make it better.

Arlen:
Yeah.

Vash Tomanec:
But some business owners get devastated. They are just like, Oh no, we are having so much returns. This is so terrible. Why us? No, you know, and they get in this victim mode where they start complaining, blaming,

Arlen:
Right.

Vash Tomanec:
and as a result, they’re not going to achieve their goal. So. is again, no striving for customer satisfaction, learning from mistakes. But if a hundred percent satisfaction doesn’t happen, just move on, learn from

Arlen:
Mm.

Vash Tomanec:
it and don’t get too hang on that.

Arlen:
Yeah, exactly. Those are some great tips and it’s a great breakdown of the mindset that you have to have as well as the beliefs. Now, a business owner of course can have all of these things. They can follow what you said. They can line up their goals with what they want to achieve and those

Vash Tomanec:
Mm-hmm.

Arlen:
awesome things that you should do. But what I want to see now is, as an e-commerce owner, how do you really handle setbacks? and then still maintain that positive mindset. So I wanna see, can you share a time when your mindset actually played a crucial role in overcoming a challenge that you had?

Vash Tomanec:
100% like the E again, the easiest, the fastest way is the words we use, right? Because you might say, oh, we have this big problem, or

Arlen:
Mm-hmm.

Vash Tomanec:
we struggle with this. And these words are very heavy, they almost make you feel like, oh, my goodness, my life is terrible.

Arlen:
Alright, alright.

Vash Tomanec:
Or What I’ve noticed with myself when a problem arises, I was to just say, is it inconvenient?

Arlen:
Mm-hmm.

Vash Tomanec:
You know, when we had a few issues in, let’s say billing clients and there was big losses. I was just like, that’s inconvenient. Arlen:
Yeah.

Vash Tomanec:
What can we do about it?

Arlen:
Right.

Vash Tomanec:
If there is nothing we can’t do about it, I don’t spend my energy there because there is no point.

Arlen:
Yeah, man

Vash Tomanec:
But if there is something I can do, I immediately obsess about a solution or the problem. I see that a lot of. e-commerce businesses that are having quote unquote problems are those that problem happens and they start again be like, Oh, why is it happening to me? But a successful e-commerce owners, they’re like, okay, they accept it because you can reverse time and they just ask themselves, what can we do about it to minimize the damage? What can we do about it? So it never happens again. 

Arlen:
Yeah.

Vash Tomanec:
What can we learn from this to get better? They have more proactive. because they understand you can’t reverse time and every mistake makes you better and could potentially in the future saves you millions of millions of dollars just because you had this new lesson.

Arlen:
Yeah, yeah, yeah, really for sure, for sure. Yeah, that’s great because, you know, obviously you’re gonna have challenges that come up as a business owner. It’s inevitable and it’s just about, you know, how you handle that, yeah, and not necessarily getting down about it, like you said, beating yourself up about it. And then those things that are totally out of your control. there’s no point in dwelling on it or giving any mind space to that at all because obviously it’s out of your control. And there’s a lot of things that do come up when you’re in business that just happen that are beyond your control. An example would be I’m in the Orlando, Florida area and as far as business owners, every year we have a hurricane season and during the hurricane season, if a storm

Vash Tomanec:
Hmm.

Arlen:
does come, some businesses have to shut down. You know, let’s say you have a retail establishment, maybe you even have an e-commerce establishment as well. You may have to close your door for several days where people can’t get out. So then obviously that’s out of your, beyond your control. So what are you gonna do to

Vash Tomanec:
Mm-hmm.

Arlen:
make up for that? You know, boost up your e-commerce side of things, devote more time into marketing the e-commerce side of your business. And so those are the things that you have to do. And it’s good to see that, you know, it’s just a matter of. how you look at these things and these challenges, and then you’re being able to pivot. Well, Vash, as we get ready to wrap things up, I wanted to see if you could share one piece of advice that you wish someone had given you when you started your first e-commerce business.

Vash Tomanec:
That’s a very, very good question. Definitely for me personally, I would say that every no is getting you closer to yes, because I was so afraid of getting rejected by potential customers, by potential clients, and I was just petrified or terrified by it. So, but I now know looking back that each no was necessary to get me closer to the yes. So

Arlen:
Yeah.

Vash Tomanec:
that will be my first advice. And if I was to advise somebody having e-commerce business, I would just tell them that basically that the goal could be closer to anything. It could be just few shifts that you do that could skyrocket your business. And I’ve seen it over and over again. And the best way is to get third eyes on your business, because sometimes the business owner is too in the business to see maybe some leaky holes or some opportunities. So whether it’s some other Econ business owner that is in similar position, let them look at your business or let some advisor in to look at it because you might have opportunity lying in front of you, but you just don’t see it. You just need another pair of eyes. So

Arlen:
Right.

Vash Tomanec:
that will be kind of another advice to Econ business owners. So, I think that’s it for today. I hope you enjoyed this video. If you did, please like and subscribe. And if you have any questions,

Arlen:
Yeah, that’s great. And thank you for sharing that. I appreciate that. It’s, you know, we all, when we’re going through business, you know, it’s kind of hindsight is always 20-20. We always think, you know, if I were to known

Vash Tomanec:
Hehehe

Arlen:
that at this time, I would have been so much further. And so,

Vash Tomanec:
Yes.

Arlen:
yeah, that’s why it’s always interesting to see. you know, the piece of advice that, you know, you wish someone would have told you, but you know, we can’t kind of, we can’t go back, you can’t change the past. So it’s always best to just kind of look, look forward and the best we can do is learn

Vash Tomanec:
Yeah. Exactly.

Arlen:
from the journeys of others, the mistakes and the lessons that others have, you know. made. So yeah, thanks again for sharing that. And yeah, I’ve definitely learned a lot. This has been a great episode.

Vash Tomanec:
Thank you very much.

Arlen:
As I mentioned, you know, we don’t often talk about mindset, but I think that’s definitely a very crucial thing when it comes to growing any business and specifically an e commerce business, you know, having that right mindset. But what now I’d like to do is just before we close things out, I always like to switch gears so our audience can get to know you a little bit better. So if you don’t mind sharing

Vash Tomanec:
Mm-hmm.

Arlen:
one closing fun fact about yourself that you think we’d be interested to know.

Vash Tomanec:
Hmm. Fun fact, I would say is that three years ago, when I was kind of freelancing, not having yet my agency, I was delivering food for Uber Eats, but not in my car on my bike.

Arlen:
Okay.

Vash Tomanec:
So

Arlen:
Wow.

Vash Tomanec:
my last, last, last job I’ve ever had was delivery guy.

Arlen:
Okay. Wow. That’s interesting. That’s definitely a fun fact. Um, Uber eats on a bike and I couldn’t imagine. Hopefully you were doing that. I know you said you’re, um, in the Czech Republic. Hopefully you were doing it during a season where you didn’t have some brutal winter weather.

Vash Tomanec:
The thing is I did it in rain, I did it even in winter, 

Arlen:
Wow.

Vash Tomanec:
so I would have so much layers.

Arlen:
Wow.

Vash Tomanec:
But back then it was the best way to support myself financially.

Arlen:
Gotcha.

Vash Tomanec:
So luckily that was the last job I had to have.

Arlen:
Okay, gotcha. Well, thank you for sharing that. And yeah, I understand where you’re coming from. You got to do what it takes when you’re you know, before you get things going and you know, to sustain yourself, you know, whatever it takes. And that’s a great mindset that also that you have to have whatever it takes, you know, whether it’s a low paying job just to make ends meet before you can get into doing what you really want to do.

Vash Tomanec:
Yeah.

Arlen:
So yeah, good stuff. That’s awesome to hear.

Vash Tomanec:
Exactly.

Arlen:
And lastly, before we do let you go, if you don’t mind sharing the best way for our listeners and viewers to contact you, if they want to pick your brain anymore

Vash Tomanec:
Mm-hmm.

Arlen:
about Facebook ads and having that right mindset.

Vash Tomanec:
Yes, if you have any listener any questions as I’m very approachable guy. So the best way is my Instagram, which is vash vsh underscore Tomanec t o m a n e c, where you can just send me any questions and I will be happy to answer them. If you want to find out a bit more about the agency I run, it’s bull ads.io. There you will find out more. And yeah, these are two best ways to connect.

Arlen:
Okay, awesome. Thank you for sharing that, Vash. I definitely recommend people to check you out and contact you via Instagram. And if they wanted to learn more about your business or engage with your business, just take a look, check out bullads.io. We’ll have the link in the show notes as well for people to be able to get to that. Well, again, it’s been awesome talking to you, Vash. We really appreciate your time. This has been a great episode. I know it’s gonna go a long way. So thank you for joining us today on the Ecommerce Marketing Podcast.

Vash Tomanec:
Thank you very much, Arlen.

Arlen:
All right.

Podcast Guest Info

Vash Tomanec
Founder of BullAds