eCommerce Marketing Podcast
The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Email Marketing – with Bostjan Belingar
Marketing Strategies and Topics Covered in this Episode:
- Is email marketing still effective?
- How to write great marketing emails
- Best practices for growing a subscriber list
- The variables that affect the success or failure of an email marketing campaign
In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson talks with Bostjan Belingar, the founder and CEO of Hustler Marketing. Bostjan shares his insights on how to leverage email marketing to drive ecommerce success, discussing the effectiveness of email marketing, strategies for creating impactful email content, and techniques for building and maintaining a strong subscriber list.
Key Takeaways:
- Introduction to Bostjan Belingar and Hustler Marketing (00:00:10)
- Overview of Bostjan’s background and the evolution of Hustler Marketing.
- Effectiveness of Email Marketing (00:03:00)
- Email Revenue Impact (00:03:30): Email marketing contributes to 25% of total revenue for ecommerce stores.
- Profitability and Data Ownership (00:05:00): Email marketing is highly profitable and provides zero-party data.
- Creating Effective Email Campaigns (00:07:00)
- Strength of the List, Offer, and Copy (00:07:30): Importance of having a strong subscriber list, compelling offers, and engaging copy.
- Copy Elements (00:09:00): Utilizing time pressure, effective subject lines, and tailored messaging based on customer segments.
- Design vs. Text-based Emails (00:11:30)
- Visual Appeal (00:12:00): High-quality designs are crucial for visually appealing brands.
- Deliverability (00:13:30): Plain text emails may have better deliverability rates.
- Building and Growing an Email List (00:16:00)
- Effective Use of Pop-ups (00:16:30): Implementing timed and exit-intent pop-ups to capture leads.
- Quizzes and Gamification (00:18:30): Engaging methods like quizzes and gamified pop-ups to attract subscribers.
- Automations (00:20:30): Setting up automated sequences for abandoned carts and post-purchase engagement.
- Key Variables for Email Marketing Success (00:24:00)
- Automated Sequences (00:24:30): Importance of having robust automated email sequences.
- Segmentation (00:25:30): Sending targeted emails based on user behavior and engagement.
- Additional Insights (00:28:00)
- Balancing Different Strategies (00:28:30): Adjusting strategies based on customer preferences and behaviors.
- Importance of Monitoring Results (00:29:30): Continuously tracking and optimizing email campaigns for better performance.
Guest Information:
Bostjan Belingar
- Founder and CEO of Hustler Marketing
- Email: [email protected]
- Website: Hustler Marketing
