The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Sean Castrina is an Entrepreneur, Bestselling author, Founder of the Weekend MBA and host of the 10 Minute Entrepreneur Podcast.
In this episode, you will learn
- What are the mandatory steps that all ecommerce businesses should follow when creating a marketing plan
- How does an ecommerce business know what marketing tactics to use
- Does it make sense to create a marketing calendar and if so, should this be something that is laid out for the entire year, semi-annually, quarterly or monthly
- Examples of some ecommerce brands that have used tried and true marketing strategies that any business can use as a model
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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In this episode of the e-Commerce Marketing Podcast, host Arlen Robinson interviews Sean Castrina, entrepreneur, bestselling author, founder of the Weekend MBA, and host of the 10 Minute Entrepreneur Podcast. Sean shares his insights on the core components of a successful marketing strategy, emphasizing the importance of fundamental principles and effective tactics.
Key Takeaways:
- Introduction to Sean Castrina (00:00:57)
- Sean’s background as an entrepreneur, author, and founder of the Weekend MBA and the 10 Minute Entrepreneur Podcast.
- Starting in Business and Marketing (00:02:07)
- Sean’s transition from a non-profit job to entrepreneurship after losing his dream job, highlighting the importance of resilience and adaptability.
- Common Mistakes by Startups (00:03:32)
- Startups often fail due to poor naming choices and not scaling their branding effectively.
- Creating a Marketing Strategy (00:06:45)
- Identifying what you are selling and who is most likely to buy it.
- Understanding the target customer and the core message to communicate.
- The Power of a Strong Value Proposition (00:08:57)
- Using clear and compelling promises in marketing, such as Domino’s 30-minute pizza delivery guarantee.
- Importance of Beta Testing (00:10:03)
- Testing your product or service to validate market demand before fully launching.
- Selecting the Right Marketing Tactics (00:12:14)
- Learning from competitors and choosing cost-effective methods to reach the target audience.
- Tracking Marketing Performance (00:15:57)
- Keeping detailed records of marketing efforts to identify what works and what doesn’t, ensuring data-driven decisions.
- Case Study: Old School vs. New School Marketing (02:20:20)
- An example of using traditional newspaper ads and digital marketing to achieve success in different business contexts.
- Aggressiveness in Marketing (02:22:13)
- The importance of being proactive and continuously seeking new marketing opportunities.
Guest Information:
Sean Castrina
- Founder of the Weekend MBA
- Website: seancastrina.com
- Get a free book: “The Unbreakable Rules for Business Startup Success”
- Podcast: 10 Minute Entrepreneur Podcast
