The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Aditya Varanasi is the Founder and Chief Executive Officer at Awarity, where they disrupt the advertising industry by making world class marketing more affordable and sustainable for up-and-coming companies. He graduated with a B.S. in Chemical Engineering from Purdue University and earned his MBA from the Kellogg School of Management. He spent 14 years at PepsiCo where he pioneered new ways to unlock the power of digital media across a wide range of brands including Cheetos, Cracker Jack, and Lays Stax.
In this episode, you will learn
The concept of “breaking through the noise” in the context of ecommerce marketing, and why it is essential for businesses to develop a message that resonates with their target customers
Common challenges that ecommerce businesses face when trying to craft a message that stands out and connects with their audience and how they can overcome these challenges
How an ecommerce businesses can identify and define their target customer more accurately to develop a message that resonates with them and the techniques that can be used for this process
Examples of successful ecommerce brands that have managed to break through the noise and create a powerful message that resonates with their target audience and the strategies they use to achieve this
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
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https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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Title: Breaking Through the Noise: Effective Messaging for E-Commerce Success with Aditya Varanasi
Guest: Aditya Varanasi, Founder and CEO of Awarity
Host: Arlen Robinson
In this episode of the eCommerce Marketing Podcast, Arlen Robinson chats with Aditya Varanasi, the Founder and CEO of Awarity. Aditya shares his extensive experience in marketing, from his time at PepsiCo to his current venture at Awarity, where he focuses on making world-class advertising affordable for small businesses. The discussion dives into how businesses can break through the noise and develop messaging that resonates with their target customers.
Key Takeaways:
- [00:03:24] Importance of Messaging:
- Understanding the significance of reaching the right customer to avoid wasting resources.
- [00:04:05] Aditya’s Journey:
- From chemical engineering to brand marketing at PepsiCo, and eventually founding Awarity.
- [00:07:57] Integration of Marketing Channels:
- How various marketing efforts (TV, in-store, digital) work together to enhance overall effectiveness.
- [00:14:27] Customer Perspective:
- Emphasizing the importance of viewing your product or service from the customer’s perspective to create compelling messaging.
- [00:16:32] Simplicity in Advertising:
- Keeping messages simple and focusing on one or two key points to avoid overwhelming potential customers.
- [00:19:58] Continuous Improvement:
- Treating every customer interaction as a learning opportunity and striving for incremental improvements in messaging and strategy.
- [00:23:14] Role of Storytelling:
- Utilizing storytelling to connect emotionally with customers and differentiate from competitors.
- [00:27:57] Success Characteristics:
- Patience and the ability to move beyond just cost-per-conversion metrics to understand the broader customer journey.
Guest Info:
- Aditya Varanasi
- Executive Officer at Awarity
- Website: Awarity
- For a free marketing assessment: Awarity – Special Offer
