The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Liam started his first business aged just 14 and ran a number of successful ecommerce ventures before co-founding Bidnamic, a marketing technology platform that helps retailers unlock the full potential of Google Shopping.
In this episode, you will learn
What Google Shopping is and how it works
The key advantages of using Google Shopping over other digital marketing channels
Tips on how to create compelling product listings for Google Shopping
Common mistakes you see businesses make when they start using Google Shopping, and how can they be avoided
Success stories where businesses have significantly improved their ROI with the help of Google Shopping
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
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https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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Title: Unlocking the Full Potential of Google Shopping with Liam Patterson
Guest: Liam Patterson, Co-Founder of Bidnamic
In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson interviews Liam Patterson, an entrepreneur who started his first business at the age of 14. Liam is now the co-founder of Bidnamic, a marketing technology platform that helps retailers maximize their potential on Google Shopping. Liam shares insights on how eCommerce businesses can leverage Google Shopping to drive traffic and increase sales, and provides tips on optimizing product listings and avoiding common pitfalls.
Key Takeaways:
- Liam Patterson’s Entrepreneurial Journey (0:01)
- Started his first eCommerce business at 14.
- Scaled multiple eCommerce ventures before co-founding Bidnamic.
- Introduction to Google Shopping (6:00)
- Overview of how Google Shopping works and its importance for eCommerce retailers.
- Comparison to other marketing channels like Facebook and Instagram.
- Mechanics of Google Shopping (10:20)
- Traffic goes directly to the merchant’s eCommerce store.
- Clicks cost the advertiser money, and the amount varies based on bidding.
- Optimizing Google Shopping Campaigns (14:40)
- Importance of understanding cost prices and profit margins.
- Tailoring bids to ensure profitability and maximize visibility.
- Common Mistakes in Google Shopping (22:15)
- Not knowing the exact cost prices of products.
- Failing to understand customer lifetime value and purchase intent.
- Using a one-size-fits-all approach to bidding.
- Creating Compelling Product Listing Pages (30:00)
- Importance of page speed and using Google’s PageSpeed Insights.
- Utilizing recommendations and exit intent pop-ups to retain visitors.
- Powerful site search capabilities.
- Success Stories (40:50)
- Examples of businesses that have significantly improved ROI using Google Shopping.
- Specific cases of Lounge Underwear and Chilly’s Bottles achieving great growth.
Guest Info:
- Name: Liam Patterson
- Title: Co-Founder of Bidnamic
- Contact:
