The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson speaks with Danielle Hayden, co-founder and CEO of Kickstart Accounting, Inc. They discuss the concept of healthy business spending, emphasizing the importance of understanding financials for growth. Danielle shares insights on how to assess spending health, the significance of accurate bookkeeping, and the risks associated with using free accounting tools. The conversation also touches on balancing growth with financial discipline and the necessity of creating a spending plan to achieve business goals.
Key Episode Takeaways:
- Healthy business spending is essential for growth.
- Many entrepreneurs mistakenly think they need to cut back on spending.
- Accurate bookkeeping is crucial for understanding financial health.
- Using free accounting tools can lead to inaccurate financial data.
- Creating a spending plan helps manage business finances effectively.
- Profitability should not come at the cost of personal well-being.
- Regularly reviewing financials can prevent business crises.
- Investing in the right tools is a responsibility of business ownership.
- Setting clear goals is vital for effective budgeting.
- Balancing growth and financial discipline is a key challenge for entrepreneurs.
If you feel Danielle and her team can help your business, you may visit: https://kickstartaccountinginc.com/
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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In this episode of the Ecommerce Marketing Podcast, Arlen Robinson interviews Danielle Hayden, the co-founder and CEO of Kickstart Accounting, Inc. Danielle discusses the concept of healthy business spending and its role in enhancing profitability. She shares her entrepreneurial journey, the challenges of managing business finances, and practical tips for ensuring long-term financial health. Danielle also emphasizes the importance of using tools like QuickBooks Online and creating spending plans tailored to business goals. Tune in to learn how to align your financial strategies with your growth objectives.
Key Time-Stamps:
1. Danielle’s Entrepreneurial Journey (1:36)
How Danielle transitioned from hairstylist to CFO, helping business owners understand and utilize their financial numbers for growth.
2. Defining Healthy Business Spending (5:32)
What healthy business spending means, and why cutting costs isn’t always the solution to achieving profitability.
3. Case Study: Balancing Profitability and Well-Being (8:01)
A client’s struggle with burnout despite growing profits and how healthy spending on support systems improved her work-life balance.
4. The Importance of Accurate Numbers (11:33)
Why accurate bookkeeping is critical and how tools like QuickBooks Online help businesses stay on track financially.
5. Case Study: Avoiding Bankruptcy Through Financial Awareness (17:13)
A real-life example of how proactive financial management saved a business from the brink of collapse.
6. Risks of Free Accounting Tools (22:09)
The dangers of relying on free bookkeeping software and why investing in reliable solutions pays off.
7. Creating a Spending Plan (28:42)
How a spending plan (not a budget) helps businesses align their financial decisions with long-term goals.
8. Fun Fact About Danielle (33:37)
Danielle shares her love for the outdoors and how she balances her passion for numbers with hiking and exploring nature.
About Danielle Hayden
Danielle Hayden is the co-founder and CEO of Kickstart Accounting, Inc., a firm specializing in bookkeeping and financial analysis for six-figure female entrepreneurs. Danielle’s mission is to help business owners understand their numbers and make informed financial decisions to achieve sustainable growth. When she’s not diving into spreadsheets, Danielle enjoys hiking and spending time outdoors with her dogs.
