Episode Title: Unlocking the Power of Behavioral Analytics

Guest: Dan Schoenbaum, CEO of Coola Data

Host: Arlen Robinson

In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson speaks with Dan Schoenbaum, CEO of Coola Data, about the revolutionary impact of behavioral analytics on ecommerce. Dan explains how behavioral analytics goes beyond traditional tools like Google Analytics to provide deeper insights into customer behavior, helping businesses understand what drives conversions, loyalty, and engagement.

Key Takeaways:

• Dan’s Journey to Behavioral Analytics (00:01:00)
  • Dan shares his background and how he transitioned into the field of behavioral analytics (00:02:00).
• Understanding Behavioral Analytics (00:04:00)
  • Explanation of what behavioral analysis is and how it differs from traditional analytics (00:05:00).
• Importance of Customer Behavior Insights (00:07:00)
  • Why understanding customer behavior is crucial for increasing sales and serving customers better (00:08:00).
• Gathering and Analyzing Behavioral Data (00:10:00)
  • How data scientists collect and derive insights from customer behavior data (00:11:00).
• Value of Behavioral Analytics (00:13:00)
  • Why behavioral analytics is considered the holy grail of sales and marketing (00:14:00).
• Getting Started with Behavioral Analytics (00:16:00)
  • Steps businesses can take to begin leveraging behavioral analytics (00:17:00).
• Maximizing Current Tools (00:19:00)
  • How to make the most of the tools businesses already have before moving beyond Google Analytics (00:20:00).
• Advanced Analytics Strategies (00:22:00)
  • Dan’s advice for businesses ready to advance their analytics beyond basic tools (00:23:00).
• Building Long-Term Customer Relationships (00:25:00)
  • The importance of nurturing leads and managing long-term customer relationships effectively (00:26:00).

Guest Information: Dan Schoenbaum

• CEO of Coola Data
• Website: www.cooladata.com
• Email: [email protected]

Resources Mentioned:

• CIO Magazine Article
• Inc. Magazine Article
• A Marketer’s Guide to Behavioral Analytics, an ebook by Coola Data
• SalesForce.com
• Databox

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Conclusion:

Dan Schoenbaum offers valuable insights into the power of behavioral analytics, highlighting how it can transform the way ecommerce businesses understand and engage with their customers. By implementing behavioral analytics, businesses can drive higher conversions, enhance customer loyalty, and significantly improve their overall marketing strategies.

Listen to the Full Episode: Link to Episode