Episode Title: Mastering Google Analytics for Ecommerce Success

Guest: Yehoshua Coren, Founder and Principal Consultant of Analytics Ninja

Host: Robert

In this episode of the Ecommerce Marketing Podcast, Robert interviews Yehoshua Coren, founder and principal consultant of Analytics Ninja, about the importance of Google Analytics and Tag Manager for ecommerce businesses. Yehoshua shares his journey into the field, highlights the complexities of Google Analytics, and offers practical advice on how businesses can leverage these tools to improve their ecommerce performance.

Key Takeaways:

• Yehoshua’s Journey to Analytics (00:02:00)
  • How Yehoshua started in digital analytics by working with Google Analytics and AdWords (00:03:00).
• Complexities of Google Analytics (00:05:00)
  • Understanding the steep learning curve and the need for proper training and professional development (00:06:00).
• Strategic Implementation (00:08:00)
  • Importance of defining business objectives and mapping out business questions before implementing Google Analytics (00:09:00).
• Custom Dimensions in Ecommerce (00:12:00)
  • The necessity of sending customer and merchandise data to Google Analytics for effective segmentation (00:13:00).
• Enhanced Ecommerce (00:16:00)
  • Overview of enhanced ecommerce and its benefits, including tracking product interactions from impressions to purchases (00:17:00).
• Alternative Analytics Tools (00:20:00)
  • Discussing Heap Analytics as an alternative that tracks every click and offers a WYSIWYG editor for non-developers (00:21:00).
• Prioritizing Analytics for Business (00:23:00)
  • When it might make sense for businesses to delay investing in analytics and focus on other areas (00:24:00).
• Essential Resources for Learning (00:26:00)
  • Recommended resources for learning Google Analytics, including OnlineMetrics.com for guides and roundups (00:27:00).

Guest Information: Yehoshua Coren

• Founder and Principal Consultant, Analytics Ninja
• Website: analytics-ninja.com
• Email: [email protected]
• Twitter: @analyticsninja

Resources Mentioned:

• OnlineMetrics.com – Comprehensive guides and resources for learning Google Analytics

Conclusion:

Yehoshua Coren offers invaluable insights into the world of Google Analytics, emphasizing the importance of strategic implementation and the benefits of enhanced ecommerce tracking. By understanding and leveraging these tools, ecommerce businesses can gain deeper insights into customer behavior, optimize their marketing efforts, and ultimately drive growth and sales.

Listen to the Full Episode: Link to Episode