Episode Title: Black Friday Email Marketing Strategies – with Dylan Kelley

Guest: Dylan Kelley, Founder of Wavebreak

In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Dylan Kelley, a renowned eCommerce expert and founder of Wavebreak, an email marketing agency. Dylan discusses the significance of email marketing for Black Friday and shares strategies to maximize revenue during the holiday season. He emphasizes the importance of planning, consistent communication with customers, and leveraging email campaigns to drive sales.

Key Takeaways:

• Introduction to Dylan Kelley and Wavebreak (00:00:27):
  • Dylan’s background and expertise in eCommerce and email marketing.
  • Wavebreak’s focus on helping top Shopify stores with email marketing.
• Importance of Email Marketing for Black Friday (00:03:00):
  • The critical role of email marketing during the holiday season.
  • Potential revenue loss for eCommerce businesses not utilizing email marketing effectively.
• Planning Your Black Friday Email Campaign (00:06:00):
  • Starting to nurture your email list as soon as possible.
  • Sending an email a week before the sale to build excitement and engagement.
• Frequency and Content of Black Friday Emails (00:08:30):
  • Sending multiple emails during Black Friday and Cyber Monday.
  • Example sequence: Announce the sale on Thanksgiving, follow-up emails on Black Friday morning and evening, extending the sale on Saturday, and Cyber Monday emails.
• General Email Marketing Strategy (00:16:45):
  • Importance of sending regular emails beyond Black Friday.
  • Utilizing shipping deadlines and special promotions to drive sales in December.
• Email Marketing for Non-Retail Businesses (00:23:30):
  • Applicability of email marketing strategies for service-based businesses and SaaS companies.
  • Tailoring offers to address customer objections and leveraging tax season for B2B promotions.
• Recommended Email Marketing Tools (00:27:45):
  • Klaviyo for eCommerce businesses.
  • Drip for non-eCommerce businesses.
  • MailChimp as a good starting option.

Guest Information:

• Dylan Kelley
  • Founder of Wavebreak
  • Website: Wavebreak
  • Email: [email protected]

Special Offer: Dylan is offering a free strategy session to provide actionable advice on Black Friday email marketing. Reserve your call at wavebreak.co/strategy.