The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- Is Free shipping essential?
- Best practices to increase conversions at checkout with competitive shipping
- Giving the perception of saving on shipping costs
- Ways to promote attractive shipping offers
- How to save time and money on shipping while remaining competitive
Episode Title: Streamlining Global Shipping for E-commerce Success with Tommaso Tamburnotti
Guest: Tommaso Tamburnotti, Co-founder of Easyship
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Tommaso Tamburnotti, the co-founder of Easyship, a platform designed to simplify domestic and international shipping for e-commerce stores. Tommaso shares his journey from investment banking to e-commerce, and how Easyship was born out of a need for a global shipping solution. He offers valuable insights into how e-commerce businesses can navigate the complexities of shipping, stay competitive with free shipping, and optimize their shipping strategies to increase conversions and customer satisfaction.
Key Takeaways:
- Introduction and Background (00:00:31):
- Tommaso’s transition from investment banking to e-commerce and the founding of Easyship.
- Challenges in Global Shipping (00:04:36):
- Identifying the need for a global shipping solution and the pain points Easyship addresses.
- Staying Competitive with Free Shipping (00:06:17):
- The reality of free shipping costs and how businesses can offer free shipping without losing profitability.
- Best Practices for Increasing Conversion at Checkout (00:09:48):
- Offering multiple shipping options to satisfy different customer needs.
- The importance of transparent shipping policies and displaying carrier names and delivery times.
- Promoting Attractive Shipping Offers (00:16:15):
- Differentiating strategies for domestic and international buyers.
- Importance of providing full landed cost visibility and options to prepay taxes.
- Optimizing Shipping Costs and Time (00:20:31):
- Working with multiple carriers or consolidators to find the best rates.
- Balancing cost savings with operational efficiency and customer satisfaction.
- Packaging Optimization (00:23:11):
- Importance of appropriate packaging dimensions to avoid volumetric weight charges.
- Ensuring packaging represents the brand without incurring excessive shipping costs.
Podcast Guest Info:
- Tommaso Tamburnotti
- Co-founder of Easyship
Contact Information:
- Email: [email protected]
- Blog: Easyship Blog
