The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- The most effective ways to utilize remote teams
- Collaboration and management tools to use
- Effective ways to manage a remote team
- In house vs. outsourcing
- The downsides to a 100% remote team
Episode Title: Building Remote Teams and Managing Online Reviews with Brian J. Greenberg
Guest: Brian J. Greenberg, Founder and President of True Blue Life Insurance
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson chats with Brian J. Greenberg, also known as The Salesman Who Doesn’t Sell. Brian shares his extensive experience in e-commerce, marketing, and financial services, including how he has successfully managed remote teams and collected over 10,000 customer reviews. He also delves into the strategies for using remote teams to improve SEO and web development.
Key Takeaways:
- Brian’s Background (00:02:00):
- Brian discusses his journey from starting in internet marketing in 2002 to founding multiple e-commerce businesses and focusing on True Blue Life Insurance.
- Building and Managing Remote Teams (00:04:30):
- Importance of video meetings and weekly check-ins to build trust and rapport.
- Utilizing time tracking software like Upwork and project management tools like MeisterTask.
- Hiring Remote Workers (00:10:00):
- Essential to have remote workers comfortable with video calls and phone communication.
- Tips for effective remote team management, including quarterly reviews and goal setting.
- Collecting Customer Reviews (00:15:00):
- Strategies for getting reviews via email with clickable star ratings.
- Importance of having both on-site and third-party reviews to build trust and credibility.
- Handling Negative Reviews (00:21:00):
- Steps to address negative reviews by personally contacting the reviewer to resolve issues.
- Importance of addressing and rectifying problems to potentially have negative reviews removed.
- Using Remote Teams for SEO (00:26:00):
- Criteria for hiring remote SEO specialists, including the importance of phone interviews.
- Leveraging project-based tasks for SEO and technical work.
- Collaboration Tools for Remote Teams (00:30:00):
- Use of tools like Slack for communication and Zoom for video meetings to facilitate collaboration.
Podcast Guest Info:
- Brian J. Greenberg
- Founder and President of True Blue Life Insurance
Contact Information:
- Website: True Blue Life Insurance
- Free Audio Book: The Salesman Who Doesn’t Sell
