Episode Title: Enhancing eCommerce Through Personalization with Shahram Anver

Guest: Shahram Anver, Co-Founder of DataCue

In this episode of the eCommerce Marketing Podcast, host Arlen Robinson talks with Shahram Anver, the founder of DataCue, an eCommerce personalization platform. Shahram, who previously worked as a data scientist at TripAdvisor and a consultant at IBM, shares his insights into the importance of personalization in eCommerce. He discusses how DataCue helps businesses use data-driven personalization to improve customer experience, increase conversion rates, and reduce bounce rates. Shahram also provides practical advice on how eCommerce businesses can get started with personalization, even without a dedicated platform.

Key Takeaways:

• Introduction to Shahram Anver and DataCue (00:01:00):
  • Background as a data scientist at TripAdvisor and consultant at IBM.
  • Founding DataCue to make machine learning and AI accessible for eCommerce businesses.
• Importance of Personalization in eCommerce (00:06:00):
  • Personalization helps show relevant content based on user interests.
  • Essential for businesses with a large product catalog and diverse customer needs.
  • Example of different customer needs in a baby product store.
• Challenges in Personalization (00:12:00):
  • The disparity in data usage between large companies and smaller businesses.
  • Need for simple tools that perform complex tasks automatically.
• Principles of Effective Personalization (00:17:00):
  • Display best sellers and relevant products on the homepage for first-time visitors.
  • Dynamically update content based on user actions to guide them through the site.
  • Use data to tailor recommendations without overwhelming the customer.
• Personalization Strategies and Tools (00:25:00):
  • Use real-time data to adjust recommendations and site content.
  • Balance targeted recommendations with a variety of options to avoid over-targeting.
  • Importance of context and why users see certain recommendations.
• Getting Started with Personalization (00:33:00):
  • Create different landing pages for different customer segments.
  • Align traffic acquisition efforts with personalized landing pages.
  • Utilize platforms like DataCue for automated and effective personalization.

Guest Information:

• Name: Shahram Anver
• Position: Co-Founder of DataCue
• Website: DataCue
• Email: [email protected]