The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- What is text marketing?
- The advantages of text marketing compared to other marketing strategies
- The tools and tips that you can impart when launching a text marketing campaign
- E-commerce brands that do a great job running a text marketing campaign
Episode Title: Boosting E-commerce Revenue with Mobile Messaging
Host: Arlen Robinson
Guest: Arri Bagah, Founder of Conversmart
In this episode of the E-commerce Marketing Podcast, Arlen Robinson interviews Arri Bagah, the founder of Conversmart. Arri shares his expertise on leveraging mobile messaging to help DTC brands generate significant monthly revenue. He discusses the rise of text marketing, its advantages over other marketing channels, and practical strategies for implementing successful text marketing campaigns.
Key Takeaways:
- Introduction and Background [00:00 – 05:00]
- Arri’s journey from growing up in Togo to becoming a marketing expert in mobile messaging [01:30].
- Transitioning from computer science to marketing and focusing on Facebook Messenger before moving to text marketing [03:00].
- Text Marketing Essentials [05:00 – 10:00]
- The importance of acquiring phone numbers through opt-ins, social posts, and checkout forms [06:00].
- Setting up automated flows such as welcome series, abandoned cart flows, and order confirmation messages to drive engagement and conversions [08:00].
- Advantages of Text Marketing [10:00 – 15:00]
- High open rates (99%) and click-through rates (10-30%) compared to email [11:00].
- The immediacy and directness of text messages make them highly effective for time-sensitive promotions and updates [12:30].
- Tools and Tips for Launching Text Marketing Campaigns [15:00 – 20:00]
- Recommended tools: Postscript, Attentive, SMSBump, and Klaviyo for setting up and managing text campaigns [16:00].
- Importance of compliance with the Telephone Consumer Protection Act (TCPA) and leveraging platform features to ensure compliance [17:30].
- Examples of Successful Brands [20:00 – 25:00]
- Big Blanket Co and Verb Energy as examples of brands effectively using text marketing for promotions and recurring purchases [21:00].
- Treating text messages as a one-to-one communication channel to enhance customer experience [23:00].
Guest Info:
- Name: Arri Bagah
- Position: Founder of Conversmart
- Website: Conversmart
