The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- What are promo codes and how are the negatively abused in today’s ecommerce sales
- How to you protect your profit margins from unauthorized use of coupons
- The analytics that should be monitored to ensure that your promo code campaign remains “healthy”
- Businesses that have implemented promo code protection mitigating steps to protect their margins
Episode Title: Protecting Against Unauthorized Promo Code Use with Matt Gillis
Host: Arlen Robinson
Guest: Matt Gillis, CEO of Clean.io
In this episode of the E-commerce Marketing Podcast, Arlen Robinson interviews Matt Gillis about protecting e-commerce businesses from unauthorized promo code use. Matt shares insights on how merchants can safeguard their revenue and user experiences from malicious browser extensions like Honey and others that exploit promo codes. He discusses the implications of such unauthorized use and offers strategies for merchants to maintain control over their promo code strategies.
Key Takeaways:
- Introduction and Background [00:00 – 03:30]
- Matt’s extensive experience in mobile, media, and technology, leading to his current role at Clean.io [01:00].
- The importance of protecting digital engagements and revenue for major websites [02:30].
- Understanding Unauthorized Promo Code Use [03:30 – 10:00]
- Explanation of how browser extensions like Honey exploit promo codes at checkout [04:30].
- The impact of unauthorized promo codes on merchants’ revenue and marketing strategies [08:00].
- The Evolution of Clean.io [10:00 – 15:00]
- Transition from protecting publishers from malicious ads to safeguarding e-commerce websites [11:00].
- Insights into how Clean.io identified the problem of unauthorized promo codes and developed solutions [13:00].
- Implications of Unauthorized Promo Code Use [15:00 – 20:00]
- Real-life examples of merchants facing issues due to promo code exploitation [16:30].
- Challenges in measuring marketing effectiveness when unauthorized codes are used [18:00].
- Protecting Your Margins [20:00 – 30:00]
- Steps merchants can take to safeguard their promo codes and maintain control [20:30].
- How Clean.io’s software helps merchants by blocking unauthorized code injections [23:00].
- Best Practices and Analytics [30:00 – 35:00]
- Importance of monitoring promo code campaigns and setting expiration dates [31:00].
- Regularly testing and questioning data to ensure the integrity of promo code use [33:00].
- Case Studies and Success Stories [35:00 – 40:00]
- Examples of businesses that have successfully implemented Clean.io’s solutions [36:00].
- Positive impact on revenue and marketing strategy effectiveness for these businesses [38:00].
Guest Info:
- Name: Matt Gillis
- Position: CEO of Clean.io
- Website: Clean.io
- Email: [email protected]
For more insights and to connect with Matt Gillis, visit his LinkedIn.
