The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- The challenges in hiring virtual assistants and how to overcome them
- The tools and assessments used to find the right talent
- The importance of using virtual assistants to grow your business
- Businesses that have been successful in hiring virtual professionals
Episode Title: Leveraging Virtual Assistants for E-commerce Success with Linh Podetti
Host: Arlen Robinson
Guest: Linh Podetti, Founder of Outsourcing Angel
Summary: In this episode of the E-commerce Marketing Podcast, Arlen Robinson chats with Linh Podetti, founder of Outsourcing Angel, a successful offshore recruitment company and social enterprise. Linh shares her journey from starting an e-commerce business to building a million-dollar outsourcing company. She discusses the benefits of virtual assistants for e-commerce businesses, how to effectively manage and communicate with virtual teams, and the importance of empowering remote workers.
Key Takeaways:
- Introduction and Linh’s Background [00:00 – 04:00]
- Linh’s journey from Vietnam to Australia and becoming a single mother at 20 [00:00].
- Founding her first e-commerce business and discovering outsourcing [02:00].
- Transitioning from e-commerce to starting Outsourcing Angel [03:00].
- The Importance of Outsourcing [04:00 – 10:00]
- Benefits of using virtual assistants for e-commerce tasks [04:30].
- Overcoming initial challenges with outsourcing and finding reliable talent [06:00].
- Building a business from a personal need for better outsourcing solutions [09:00].
- Managing Virtual Assistants Effectively [10:00 – 16:00]
- Treating virtual assistants as part of your core team [10:30].
- Importance of clear communication and using the right tools [12:00].
- Providing proper onboarding and continuous training [14:00].
- Empowering Virtual Assistants [16:00 – 22:00]
- Encouraging virtual assistants to take initiative and suggest solutions [16:30].
- Delegating tasks progressively to build confidence and competence [18:00].
- Using video and screen recordings for training and clarity [20:00].
- Finding the Right Talent [22:00 – 28:00]
- Choosing between local and international virtual assistants [22:30].
- Using platforms and resources to find skilled virtual assistants [24:00].
- Assessing candidates for cultural fit and long-term collaboration [26:00].
- Successful Examples and Case Studies [28:00 – 34:00]
- Highlighting successful e-commerce businesses using virtual assistants [28:30].
- Utilizing virtual assistants for social media, graphic design, and administrative tasks [30:00].
- Continuous improvement and expanding virtual teams as the business grows [32:00].
- Future of Outsourcing [34:00 – 40:00]
- The impact of the COVID-19 pandemic on the outsourcing industry [34:30].
- Increasing acceptance and integration of virtual assistants in businesses [36:00].
- Adapting to new normal with remote teams and outsourcing [38:00].
Guest Info:
- Name: Linh Podetti
- Position: Founder of Outsourcing Angel
- Website: Outsourcing Angel
- LinkedIn: Linh Podetti