The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- Recommended marketing automations for service-based companies
- How do you leverage these automations to improve ones overall eCommerce marketing strategy
- The tools/methods and resources that can be used to implement these automations
- Examples of businesses that have been successful with these automations
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Kaitlyn Study, the founder of South Street & Company, a digital marketing agency that helps businesses grow and reach their digital marketing goals. Kaitlyn shares her journey from working in marketing for a dermatologist to founding her own agency. She delves into the importance of marketing automation for service-based businesses, especially during the pandemic, and provides actionable tips and insights on how businesses can implement effective marketing automation strategies to save time and increase efficiency.
Key Takeaways:
- Introduction to Kaitlyn Study and South Street & Company (0:00 – 4:30)
- Kaitlyn’s background in marketing and how she started her agency.
- Growth and specialization in service-based businesses.
- What is Marketing Automation? (4:31 – 6:30)
- Definition and importance of marketing automation.
- Using programs to automate repetitive tasks and streamline processes.
- Specific Marketing Automations for Service-Based Businesses (6:31 – 10:30)
- Utilizing Gmail filters and templates to save time.
- Introduction to Zapier as a tool for connecting different apps and automating workflows.
- Examples of Effective Automations (10:31 – 15:30)
- Automating lead management and client communication.
- Onboarding processes for employees and clients.
- Saving time with user-generated content on social media.
- Practical Tools and Resources for Automation (15:31 – 20:00)
- Recommendations for tools like Zapier and Buffer.
- Using Slack for notifications and integrations.
- Personalizing automated emails to maintain a human touch.
- Real-Life Success Stories (20:01 – 24:30)
- Examples from Kaitlyn’s own agency and local Instagram accounts.
- Saving significant time with automation and improving efficiency.
Guest Information:
Kaitlyn Study
Founder of South Street & Company Digital Marketing Agency
LinkedIn: Kaitlyn Study
For coaching on marketing automation, visit South Street & Company.
