The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- Specific trends that have been seen in the world of influencer marketing within the past year
- Actionable strategies that brands can use to connect with the right influencers
- Is influencer marketing a sustainable strategy for years to come?
- Well known brands that have been successful with influencer marketing and the specific tactics that they utilized.
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Irene Moore, a digital communications expert and co-founder of Digital Marketing London (DM London). Irene has helped global brands like L’Oréal, NYX Cosmetics, Cantu Beauty, and Dior build communities and drive sales online. With a background in PR and marketing psychology, she shares her journey, insights on influencer marketing, and practical strategies for eCommerce brands to connect with their audience and build lasting relationships through influencer partnerships.
Key Takeaways:
- Introduction and Irene’s Background (0:00 – 4:30)
- Irene’s journey from handling PR for Bobby Brown Cosmetics to co-founding DM London.
- Her fascination with powerful branding and understanding customer behavior.
- What is Influencer Marketing and Why it Matters (4:31 – 9:00)
- Influencer marketing as building communities rather than just numbers.
- The shift from aspirational celebrity endorsements to raw, real conversations.
- Current Trends in Influencer Marketing (9:01 – 15:30)
- Brands need to create standout content that is humorous, playful, and interactive.
- Importance of being open to collaboration and letting influencers lead creatively.
- Emphasis on diversity and inclusivity in marketing strategies.
- Practical Strategies for Connecting with Influencers (15:31 – 22:00)
- Avoiding one-off influencer campaigns and building long-term relationships.
- Conducting deep dives into influencer content and engagement before collaborating.
- Creating regular community engagement activities to build deeper connections.
- Sustainability of Influencer Marketing (22:01 – 28:00)
- Influencer marketing is sustainable but constantly evolving.
- Importance of integrating people of influence into your content strategy.
- Examples of Successful Influencer Marketing Campaigns (28:01 – 35:00)
- NYX Cosmetics’ growth through community engagement and celebrating user-generated content.
- Cantu Beauty’s Color Awards initiative to highlight talented stylists in the textured hair community.
Guest Information:
Irene Moore
Co-Founder of Digital Marketing London
For more information about Irene’s coaching and mentoring packages, visit Irene Moore.
