The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- The most crucial marketing role to fill when your ecommerce business is just starting out
- Marketing roles to fill when your ecommerce business is looking to scale revenue
- The most crucial marketing role to fill when your ecommerce business is looking to retain and convert more existing customers
- Examples of businesses that have successfully filled crucial marketing roles and the types of success they saw after doing so.
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Chris Toy, CEO and co-founder of MarketerHire. Chris shares his extensive experience in the marketing industry and provides valuable insights on hiring the right marketing talent for eCommerce businesses at various stages of growth. He emphasizes the importance of trust, credibility, and the right skill set in marketing hires and discusses strategies for different business stages, from startups to established companies focusing on customer retention.
Key Takeaways:
- Introduction to Chris Toy (0:00 – 3:00)
- Chris’s background in marketing and his journey to founding MarketerHire.
- His experience with global ad agencies and operating his own businesses.
- Hiring for Startups (3:01 – 8:00)
- Importance of hiring someone with a breadth of marketing experience.
- The need for trust and credibility in early-stage marketing hires.
- Marketing Tools and Strategies (8:01 – 13:00)
- Digital marketing tools are accessible but require expertise to use effectively.
- The analogy of marketing to flying a 747 highlights the need for experienced marketers.
- Evolving Marketing Needs (13:01 – 18:00)
- Transitioning from startup to revenue-generating business requires different marketing roles.
- Importance of an anchor marketer to lead and audit marketing efforts.
- Customer Retention Strategies (18:01 – 23:00)
- The significance of customer retention and how to approach it holistically.
- Utilizing email marketing, SMS, and data-driven strategies for retention.
- Case Study: Outer (23:01 – 28:00)
- How Outer leveraged MarketerHire to scale their marketing efforts during COVID-19.
- The impact of the right marketing team on capturing demand and driving growth.
Guest Information:
Chris Toy
CEO and Co-Founder of MarketerHire
Special Offer:
MarketerHire is offering a special promo for listeners of the eCommerce Marketing Podcast. Mention that you heard about MarketerHire from the podcast, and they will cover the first five hours of any new customer’s marketing hire.
